Off the Shelf, the Global Consumer Goods & Retail Industry Video Podcast, provides short practical legal insights into the key issues affecting consumer goods and retail (CG&R) businesses.

CG&R and Sustainability Video Chat Series: IP and Data in Green Innovation

Increasingly, the desire for CG&R companies to include references and claims about their sustainability stems from the demand by consumers to know more about the brands they engage with, particularly their sustainability credentials, and this is driving this trend for green/sustainability claims to be increasingly featured and promoted.

 

Sustainability and Green Innovation

Data and IP in green innovation play an important role in CG&R businesses and in this new episode, partner Eva-Maria Strobel is joined by Renata Amaral, partner at Trench Rossi Watanabe Sao Paulo*, to explore key legal considerations from an IP & data angle that companies should consider in relation to green innovation, including what elements are crucial to address sustainability/meet ESG goals and the competitive advantage IP rights give while undertaking your sustainability journey.

*Trench Rossi Watanabe and Baker McKenzie have executed a strategic cooperation agreement for consulting on foreign law

 

Advertising

In this episode, Julia Hemmings, a partner in our IP and data and technology practice in London, and Rebecca Lederhouse, an IP counsel based in our Chicago office, discuss the role of marketing in green innovation and the increasing regulatory scrutiny around green claims in advertising. They focus on green claims as a key area of regulatory focus, key tips and tricks to consider when using green claims in advertising, and what's next in the pipeline from a US and EU lens.

 

Patents, Plant Variety Rights and Trade Secrets

In this episode, partner Mackenzie Martin  and senior associate Tanvi Shah of our IP and data and technology practice, discuss the role of patents, trade secrets and plant variety rights in green innovation – and in particular how they incentivize and promote technological development.

 

Collaboration

In this episode, partner Nathalie Marchand from our Paris office is joined by special counsel Grace Wong from our Hong Kong office to explore differing collaboration trends and entities in green innovation, considerations regarding green innovation agreements including background and foreground IP rights, protecting the confidentiality of green innovations and how to navigate a termination of the collaboration.

 

Trademarks

In this episode, partner Eva-Maria Strobel  and senior associate Tiffany Conley in our IP and data and technology practice discuss green trademarks in green innovation that includes various types of trademark protection and rapid developments in this space, key challenges when registering green trademarks, navigating the revocation of registered trademarks based on deceptiveness, and looking ahead to new trends and developments from both a European and Asia Pacific lens.

 

Data and Artificial Intelligence

Artificial Intelligence (AI) is regarded as a fundamental enabler of green initiatives. In this episode, partners Francesca Gaudino and Carlos Peniche of our IP and data and technology practice discuss the role of green technologies, data and AI in green innovation including "red" and "green" AI, regulation of AI in Europe, how AI interacts with sustainability in practice and looking ahead to developing environmentally sound technologies that are sustainable enough to face the environmental challenges that the world faces when it relates to its impact to the environment.

 

 

Audio Podcasts

Episode 16: New Brand on the Block(chain): Consortium Considerations

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In the final episode of our blockchain for brands series, Alyssa Auberger, Baker McKenzie's Chief Sustainability Officer and former Global Chair, Consumer Goods and Retail (CG&R) Industry Group continues the conversation with Sue McLean, partner in Baker McKenzie's IP, technology and data group, to discuss the key issues that CG&R businesses should be looking into when performing due diligence before signing up to a blockchain consortium, including consortium structure, governance and funding, and intellectual property, competition law issues

Episode 15: Joining the Block(chain) Party

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Continuing on from the previous episode, Alyssa Auberger, Baker McKenzie's Chief Sustainability Officer and former Global Chair, Consumer Goods and Retail (CG&R) Industry Group is again joined by Sue McLean, partner in Baker McKenzie's IP, technology and data group, to discuss some initial considerations – and in particular data privacy considerations – for CG&R businesses who are thinking about participating in a private blockchain consortium.

Episode 14: Blockchain Basics for Brands

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In this episode, Alyssa Auberger, Baker McKenzie's Chief Sustainability Officer and former Global Chair, Consumer Goods and Retail (CG&R) Industry Group is joined by Sue McLean, partner in Baker McKenzie's IP, technology and data group. They discuss blockchain basics for CG&R businesses who may be considering blockchain, whether it be to advance sustainability objectives, tackle counterfeiting issues or address other business challenges.

Episode 13: Sustainability and Competition Law, the Inside Story

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In this episode, Alyssa Auberger, Baker McKenzie's Chief Sustainability Officer and former Global Chair, Consumer Goods and Retail (CG&R) Industry Group is joined by Grant Murray, an Antitrust and Competition expert based in our London office. They discuss how competitor collaboration to address common sustainability challenges in the CG&R industry need not land companies on the wrong side of competition law.

Episode 12: Sustainability and Competition, to Collaborate or Not to Collaborate?

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In this episode, Alyssa Auberger, Baker McKenzie's Chief Sustainability Officer and former Global Chair, Consumer Goods and Retail (CG&R) Industry Group is joined by Grant Murray, an Antitrust and Competition expert based in our London office. They discuss what CG&R businesses are doing in collaboration with competitors in an effort to address common sustainability issues in the industry, as well as the importance of addressing competition law issues.

Episode 11: Online Retail Is Here to Stay – Don't Forget the Basics!

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In this episode, Alyssa Auberger, former Global Chair of Baker McKenzie's Consumer Goods and Retail (CG&R) Industry Group, is joined by Anne Petterd, partner in the Technology, Communications and Commercial team. Following on from Episode 10, they continue to discuss the future of online retail, and talk about the increased use of new technologies that can give CG&R businesses an edge and support their post-COVID-19 renewal activities – and with a reminder not to forget the basics when exploring the use of these new technologies.

Episode 10: Online Retail Is Here to Stay – Digital Deliberations

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In this episode, Alyssa Auberger, former Global Chair of Baker McKenzie's Consumer Goods and Retail (CG&R) Industry Group, is joined by Anne Petterd, partner in the Technology, Communications and Commercial team. In light of the ongoing digital transformation in the CG&R sector, they discuss the future of online retail and some key considerations for CG&R businesses as online sales and the omnichannel environment have become an essential part of the COVID-19 recovery strategy for many businesses in the sector.

Episode 9: COVID-19 and Commercial Behavior – A Renewed Approach to Competition?

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In this episode, Alyssa Auberger, former Global Chair of Baker McKenzie's Consumer Goods and Retail (CG&R) Industry Group, is joined by Mara Ghiorghies from our global antitrust team who is based in London. They discuss both the challenges and opportunities of the crisis for CG&R companies from a competition compliance perspective, whether they be on the supply, distribution, or sales side, and whether we will see competition authorities taking a renewed, more flexible approach given changes to consumer and market behavior.

Episode 8: COVID-19 and Commercial Behavior – On the Road to Recovery, Playing it Safe

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In this episode, Alyssa Auberger, former Global Chair of Baker McKenzie's Consumer Goods and Retail (CG&R) Industry Group, is joined by Mara Ghiorghies from our global antitrust team who is based in London. They discuss the antitrust scrutiny of commercial behavior in the consumer goods and retail sector observed during these challenging times, and what kinds of commercial behavior CG&R businesses need to be mindful of as they move towards recovery.

Episode 7: COVID-19 – Renewal – Avoiding Marketing Mishaps

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In this episode, Alyssa Auberger, former Global Chair of Baker McKenzie's Consumer Goods and Retail (CG&R) Industry Group, is joined by Rebecca Lederhouse, IP counsel based in our Chicago office. They discuss a number of practical tips that CG&R businesses can keep in mind to avoid inadvertent marketing mishaps – including by influencers and sales staff – as they renew both their online and in store advertising campaigns for the new COVID world. Based on recent US trends, the points discussed are relevant to any CG&R business looking to advertise to a US audience, and can also serve as best practice guidance for any business in the sector.

Episode 6: COVID-19 – Recovery – Trends in Advertising Regulations

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In this episode, Alyssa Auberger, former Global Chair of Baker McKenzie's Consumer Goods and Retail (CG&R) Industry Group, is joined by Rebecca Lederhouse, IP counsel based in our Chicago office. They discuss some of the trends in advertising regulations around COVID-19 that CG&R businesses need to be mindful of as they move towards recovery, with stores, restaurants, hotels and other customer-facing premises starting to gear up to reopen for business.

Episode 5: COVID-19 and Retail Real Estate: Renewal – Rethinking Brick & Mortar

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In this episode, Alyssa Auberger, former Global Chair of Baker McKenzie's Consumer Goods and Retail (CG&R) Industry Group, is joined by Niklas Wielandt, a real estate expert based in our Frankfurt office. They discuss what the post-COVID-19 world has in store, and more specifically, how CG&R businesses can use the crisis to renew their approach to brick-and-mortar outlets generally.

Episode 4: COVID-19 and Retail Real Estate: Recovery – Back to Business

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In this episode, Alyssa Auberger, former Global Chair of Baker McKenzie's Consumer Goods and Retail (CG&R) Industry Group, is joined by Niklas Wielandt, a real estate expert based in our Frankfurt office. Niklas discusses some of the key retail real estate issues affecting CG&R businesses, and what businesses with retail outlets can do to mitigate the impact as the COVID-19 crisis continues, and move towards recovery.

Episode 3: COVID-19 and CG&R Employers: Renewal – Preparing for Business Beyond COVID-19

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In this episode, Alyssa Auberger, former Global Chair of Baker McKenzie's Consumer Goods and Retail (CG&R) Industry Group, is joined by Julia Wilson and Jonathan Isaacs, partners in the Employment and Compensation practice. Julia and Jonathan look beyond the recovery phase and discuss what the post-COVID world has in store for the CG&R industry and, more specifically, how businesses can use the crisis to renew their business approach to employment issues in a positive way.

Episode 2: COVID-19 and CG&R Employers: Recovery – Weathering the Storm

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In this episode, Alyssa Auberger, former Global Chair of Baker McKenzie's Consumer Goods and Retail (CG&R) Industry Group, is joined by Julia Wilson and Jonathan Isaacs, partners in the Employment and Compensation practice. They discuss some of the issues which the prolonged outbreak of COVID-19 is raising for employers in the CG&R industry, and what businesses can do to mitigate the impact and preserve business continuity as the COVID crisis continues and move towards recovery.

Episode 1: COVID-19 and CG&R Employers: Resilience – Immediate Concerns and Considerations

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In this episode, Alyssa Auberger, former Global Chair of Baker McKenzie's Consumer Goods and Retail (CG&R) Industry Group, is joined by Julia Wilson, a partner in the Employment and Compensation practice. Julia discusses some of the immediate COVID-19 issues as they affect CG&R businesses to help them remain resilient during the crisis.

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