Off the Shelf, the Global Consumer Goods & Retail Industry Video Podcast, provides short practical legal insights into the key issues affecting consumer goods and retail (CG&R) businesses.

CG&R and Sustainability Video Chat Series: IP and Data in Green Innovation

Increasingly, the desire for CG&R companies to include references and claims about their sustainability stems from the demand by consumers to know more about the brands they engage with, particularly their sustainability credentials, and this is driving this trend for green/sustainability claims to be increasingly featured and promoted.


Sustainability and Green Innovation

Data and IP in green innovation play an important role in CG&R businesses and in this new episode, partner Eva-Maria Strobel is joined by Renata Amaral, partner at Trench Rossi Watanabe Sao Paulo*, to explore key legal considerations from an IP & data angle that companies should consider in relation to green innovation, including what elements are crucial to address sustainability/meet ESG goals and the competitive advantage IP rights give while undertaking your sustainability journey.

*Trench Rossi Watanabe and Baker McKenzie have executed a strategic cooperation agreement for consulting on foreign law



In this episode, Julia Hemmings, a partner in our IP and data and technology practice in London, and Rebecca Lederhouse, an IP counsel based in our Chicago office, discuss the role of marketing in green innovation and the increasing regulatory scrutiny around green claims in advertising. They focus on green claims as a key area of regulatory focus, key tips and tricks to consider when using green claims in advertising, and what's next in the pipeline from a US and EU lens.


Patents, Plant Variety Rights and Trade Secrets

In this episode, partner Mackenzie Martin  and senior associate Tanvi Shah of our IP and data and technology practice, discuss the role of patents, trade secrets and plant variety rights in green innovation – and in particular how they incentivize and promote technological development.



In this episode, partner Nathalie Marchand from our Paris office is joined by special counsel Grace Wong from our Hong Kong office to explore differing collaboration trends and entities in green innovation, considerations regarding green innovation agreements including background and foreground IP rights, protecting the confidentiality of green innovations and how to navigate a termination of the collaboration.



In this episode, partner Eva-Maria Strobel  and senior associate Tiffany Conley in our IP and data and technology practice discuss green trademarks in green innovation that includes various types of trademark protection and rapid developments in this space, key challenges when registering green trademarks, navigating the revocation of registered trademarks based on deceptiveness, and looking ahead to new trends and developments from both a European and Asia Pacific lens.


Data and Artificial Intelligence

Artificial Intelligence (AI) is regarded as a fundamental enabler of green initiatives. In this episode, partners Francesca Gaudino and Carlos Peniche of our IP and data and technology practice discuss the role of green technologies, data and AI in green innovation including "red" and "green" AI, regulation of AI in Europe, how AI interacts with sustainability in practice and looking ahead to developing environmentally sound technologies that are sustainable enough to face the environmental challenges that the world faces when it relates to its impact to the environment.



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