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Food & Beverage

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Insight | Thought Leadership

What is Shaping the Food & Beverage Sector in 2025?

Explore the latest trends shaping the food & beverage sector in 2025, from dealmaking to AI-driven innovations and stricter packaging regulations.
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Supply chain disruptions, geopolitical conflicts, complex regulations, and rising inflation have impacted the food and beverage sector. Our experienced lawyers assist clients in overcoming these challenges by providing advice on legal and commercial developments.

We offer comprehensive services, including guidance on the product life cycle, supply chain, advertising, labelling, distribution, growth strategy, and cross-border M&A. With extensive experience in the food, retail, nutritional, and consumer packaged goods sectors, we help clients ensure legal and regulatory compliance.

Insight | Podcast
Off the Shelf: The Global Consumer Goods & Retail Podcast
Off the Shelf, the Global Consumer Goods & Retail Podcast, provides short practical legal insights into the key issues affecting consumer goods and retail businesses.
Insight | Thought Leadership
What is Shaping the Food & Beverage Sector in 2025?
Our guide provides an overview of trends, opportunities and challenges in the food and beverage sector in 2025.
Insight | Legal Update
Looking Ahead: Spotlight on Food & Beverage
With Donald Trump now in office, we look at what policies this administration is likely to adopt and how this may impact food and beverage companies in the CG&R sector.
Insight | Handbook
So You Think You Want To... Work With a Social Media Influencer
Practical guidance for consumer brands launching social media influencer campaigns.
Insight | Handbook
Asia Pacific Food Law Guide
Summary of food law regulations and includes topics such as advertising and labelling requirements, local language requirements, and health and rating schemes, among others.
Insight | Handbook
Intellectual Property Insight
We approach IP management as a strategic issue and have developed the people, processes and technologies to serve as a one-stop shop for protecting the IP assets of global businesses.
Insight | Thought Leadership
Being Prepared for the EmpCo Directive and the EU Green Claims Directive
The strong mandate that is part of the EU Green Deal allows consumers to receive reliable information so they can make sustainable decisions and reduce greenwashing.
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News | Case Announcement
Baker McKenzie FenXun Secures Landmark Win for Rockit Global Limited in Trade Dress Infringement Case
This case win is a major milestone for Rockit, as it sets a strong precedent for the legal protection over its unique packaging design.
News | Deal Announcement
Baker McKenzie Venezuela advises Bardinet on strategic acquisition of Cacique Rum Brand from Diageo
Baker McKenzie Venezuela is pleased to announce its role as legal counsel to Bardinet, S.A. in its acquisition of the renowned Cacique rum brand from Diageo plc.
News | Deal Announcement
Baker McKenzie Advises UOB Venture Management on its Investment in Bien Hoa Consumer JSC
This transaction showcases continued foreign investment interest in Vietnam.
News | Firm News
Wong & Partners Hires Celia Cheah to its Intellectual Property Practice
Our Kuala Lumpur office has strengthened its Intellectual Property practice with the hire of Celia Cheah as a Partner. 
News | Case Announcement
Baker McKenzie Assists Mission Barns in Obtaining Precedent Setting FDA Clearance
Mission Barns is the first company in the world to receive regulatory clearance for cell-cultivated pork fat.
News | Deal Announcement
Baker McKenzie Advises New Water Capital in its Acquisition of Dutch Gold Honey
Dutch Gold Honey is a producer of ethically sourced honey that is distributed to brands, restaurants and foodservice operators, big-box grocery retailers and institutional customers.
News | Deal Announcement
Baker McKenzie Advises Vandemoortele on the Acquisition of Lizzi in Italy
The acquisition is particularly significant as it follows Vandemoortele’s acquisition of Dolciaria Acquaviva in June 2024, further solidifying the Group’s position as an important actor in ...
News | Deal Announcement
Baker McKenzie Advises Fakieh Poultry Farms Co in Strategic Sale of Stake in Al Tazaj Fakieh BBQ
We advised Fakieh Poultry Farms Co on the sale of 30% of their stake in Fakieh’s subsidiary, Al Tazaj Fakieh BBQ Chicken Company.
News | Deal Announcement
Baker McKenzie Legal Counsel to Fourth Milling Company in its Successful IPO on Tadawul
We advised Fourth Milling Company (“MC4”), a leading flour milling enterprise in Saudi Arabia, on its Initial Public Offering (IPO) on the main market of the Saudi Exchange ...
News | Deal Announcement
Baker McKenzie advises AURELIUS on the acquisition of What’s Cooking Savoury Division
Baker McKenzie advised the global investor AURELIUS on the acquisition of the What’s Cooking Savoury Division from What’s Cooking Group NV
News | Deal Announcement
Baker McKenzie Advises Arabian Mills for Food Products Company on its IPO
This marks the third milling company the Firm has advised on an IPO, further showcasing its deep expertise in the sector.
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Subscribe to all our podcast episodes on Apple Podcasts.

Electronic Shelf Labels – What Retailers, Brands and Consumers Need to Know

In this episode, Michelle Heisner, Cynthia Cole, and Teisha Johnson explore the potential and risks of Electronic Shelf Labels (ESLs), considering the issue from the perspectives of retailers, brands, and consumers. While ESLs offer benefits like streamlined pricing updates and improved operational efficiency, they also pose legal risks related to privacy issues, technical glitches and antitrust implications. Learn about the importance of assessing these risks and implementing guidelines to ensure compliance in the ever-evolving landscape of retail technology.

 

What our clients say about us

  • "Extension of our own business but with lawyers’ minds. Access to more sophisticated expertise and sources in order to come to fast conclusions or strategic confirmation of what is legally defensible." Food (Belgium), Legal 500 EMEA, 2025

  • "The firm has a deep bench and they do a good job at working together across different teams to bring a solution to clients." Client, Global Market Leaders, Franchising, Chambers Global, 2025

Firm rankings

  • Band 1 Global Market Leaders, Franchising, Chambers Global, 2025

  • Globally ranked in top 3 for cross-border M&A for Food & Beverage. LSEG 2024

  • Tier 2 for EU regulatory: Food (Belgium) and Industry Focus: Food (Spain), Legal 500 EMEA, 2024

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*Trench Rossi Watanabe (Brazil) and Baker McKenzie have executed a strategic cooperation agreement to consult on foreign law.