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Insight | Legal Alert

IP Trends for 2021

IP partner Say Sujintaya talks about some of the major IP trends she is expecting to see in 2021, ranging from the COVID-19 pandemic driving up investments in live-streaming services.
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Managing and protecting intellectual property has become increasingly complex for global companies, which often have huge IP portfolios and operations in multiple jurisdictions with varied IP laws and levels of enforcement. Rapid technological advancements have enabled infringers to become more sophisticated, and the rise of intellectual property as a main driver of mergers and acquisitions has made developing strategies to protect these assets even more important.

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Baker McKenzie’s intellectual property practice is consistently recognized around the world for our exceptional quality in a range of intellectual property matters.

Chambers Global

We retained our top position in Chambers Global for the twelfth consecutive year.

In its editorial, Chambers Global cites the Firm as an "outstanding global powerhouse with a distinguished IP team, particularly well known for its work in trademark registration and enforcement. A market leader in the Asia-Pacific region and highly regarded for its European presence, complimented by strong coverage in the USA. Adept at handling anti-counterfeiting and copyright matters, as well as patent enforcement and management."