Loke-Khoon Tan

Loke-Khoon Tan

Baker & McKenzie


Loke-Khoon Tan is a senior partner of the award-winning IP & Technology Group in Hong Kong and China. He is currently on the Global Firm’s Steering Committee for the Consumer Goods & Retail (including Luxury and Fashion) Industry Practice and leads the Industry Practice in the AP region. He led the IP & Technology Group as Practice Group leader from 2005 to 2020. He is also the author of various IP publications including the trilogy of "Pirates in the Middle Kingdom: the Art of Trademark War" books. The 4th edition will be published in 2021.

Loke-Khoon supports the Firm's Global Diversity & Inclusion Committee, focusing on LGBT+ in Asia. As an integral part of the Firm's Corporate Social Responsibility Program, the Committee has broad oversight for the strategic development and implementation of the Firm's diversity and inclusion activities.

Loke-Khoon was complimented by the ranking and publications as: "The IP lawyer Loke-Khoon Tan at Baker McKenzie is incredibly responsive. With deep knowledge and legal expertise. He also has great communication and interactive skills." Loke-Khoon was named and awarded one of only four Stonewall Global Changemakers of the year for 2022, for his exceptional work on advancing global LGBTQ+ workplace equality.

Practice Focus

Loke-Khoon's practice focuses specially on intellectual property law in the People’s Republic of China, with particular emphasis on the structuring of intellectual property rights and anti-counterfeiting planning in the area of trademarks, design patents, copyright, trade names, computer software, passing-off, unfair competition, designs, labelling laws, food, drug and health regulations, consumer, media and advertising laws. With the new economy, his practice also encompasses domain names, Internet, social media, media, entertainment and technology laws. He also has extensive experience representing major brands and leading corporations in various industries, including luxury and fashion, retail, consumer goods, cosmetics, pharmaceuticals, media & entertainment, alcohol and liquor, food and beverage etc.

Professional Honors

  • Eminent Practitioner (Intellectual Property - International Firms, China/Hong Kong) – Chambers Greater China Region (2022)
  • Hall of Fame (Intellectual Property, Hong Kong) – Legal 500 Asia Pacific (2021 - 2022)
  • Leading Lawyer (Intellectual Property - International Firms, China/Hong Kong) – Chambers Global (2006 - 2008, 2015 - 2021)
  • Leading Lawyer (Intellectual Property - International Firms, China/Hong Kong) – Chambers Asia Pacific (2009 - 2021)
  • Leading Individual (Intellectual Property, Hong Kong) – Legal 500 Asia Pacific (2007 - 2020)
  • Litigation Star (Hong Kong) – Benchmark Litigation Asia Pacific (2021)
  • WIPR Leader (Hong Kong) – World IP Review (2020)
  • Leading Individual (Hong Kong) – World Trademark Review 1000 (2013 - 2021)
  • Highly Recommended (Enforcement & litigation, China and SARS: Hong Kong) – World Trademark Review 1000 (2020 - 2021)
  • Leading Lawyer (Trademarks, Hong Kong) – Who's Who Legal (2012 - 2016, 2020)
  • Trademark Star (China) – Managing Intellectual Property: IP Star (2018 - 2019)
  • Trademark Star (Trade mark strategy & counselling, Hong Kong) – Managing Intellectual Property: IP Star (2014 - 2017, 2019 - 2021)
  • Elite Lawyer, The A List (China Practice, Foreign Firms) – China Business Law Journal (2019 - 2020)

Professional Associations and Memberships

  • The University of Hong Kong - Adjunct Professor of Law
  • Hong Kong International Arbitration Centre - Domain Name Dispute Resolution Panel- Member
  • Hong Kong Institute of Trade Mark Practitioners - Member
  • Hong Kong Intellectual Property Society - Member
  • International Chamber of Commerce - Member
  • MARQUES (The Association of European Trademark Proprietors) - Past Chairman, China Team
  • Asian Patent Attorneys Association (APPA) - Member
  • International Trademark Association (INTA) - Member
  • Asian Domain Name Dispute Resolution Centre (ADNDRC) - Member
  • WIPO Arbitration and Mediation Centre Panel - Member
  • CIETAC Domain Name Dispute Resolution Center - Member
  • Singapore Law Review - Board of Advisors
  • HKIAC Panel of Arbitrators for Intellectual Property Disputes - Member
  • Singapore Association and Singapore Chamber of Commerce in Hong Kong - Member


  • Hong Kong (1995)
  • England & Wales (non-practising)~United Kingdom (1994)
  • Singapore (1988)


  • National University of Singapore (LL.B.) (1987)


  • Cantonese
  • English
  • Hokkien
  • Mandarin

The New Pirates: Innovative Options to Tackle Counterfeiting in China, INTA Brand & New podcast, 2019

Trademark Law in the People's Republic of China, 1998

Pirates in the Middle Kingdom: The Art of Trademark War, 2004

"Managing Business Disputes in Today's China: Duelling with Dragons," 2007

Pirates in the Middle Kingdom: The Ensuing Trademark Battle, 2008

Pirates in the Middle Kingdom: The New Frontier (in progress), 2016