Photo of Loke-Khoon Tan

Loke-Khoon Tan

Baker & McKenzie


Loke-Khoon Tan is a partner and head of the IPTech Group in Hong Kong and China. He is currently on the Global Firm’s Steering Committee for the Consumer Goods & Retail (including Luxury and Fashion) Industry Practice. He is also on the Steering Committee for the regional IPTech Group. Mr. Tan is the author of various IP publications including the trilogy of "Pirates in the Middle Kingdom: the Art of Trademark War" books.

Mr. Tan is an active member of the Firm's Global Diversity & Inclusion Committee focusing on LGBT. As an integral part of the Firm's Corporate Social Responsibility Program, the Committee has broad oversight for the strategic development and implementation of the Firm's diversity activities.

Mr. Tan was also complimented in Chambers Asia Pacific 2020. It reads: "Head of department Tan Loke-Khoon is highly praised by clients, with one stating: 'He's extremely kind, intelligent and has a very strong network; he can basically co-ordinate and refer anything anywhere in the world. He puts a lot of potential into every client he takes care of.' He advises on various elements of brand protection strategy including registrations, enforcement of IP rights and infringement litigation. He is particularly experienced in representing clients from the retail and consumer goods sectors."

Practice Focus

Mr. Tan's practice focuses specially on intellectual property law in the People’s Republic of China, with particular emphasis on the structuring of intellectual property rights and anti-counterfeiting planning in the area of trademarks, patent designs, copyright, trade names, computer software, passing-off, unfair competition, designs, labeling laws, food, drug and health regulations, consumer, media and advertising laws. With the new economy, his practice also encompasses domain name, Internet, social media and technology laws. He also has extensive experience representing major brands and leading corporations in various industries, including luxury and fashion, retail, consumer goods, pharmaceuticals, alcohol and liquor etc.

Professional Honors

  • Hall of Fame (Intellectual Property, Hong Kong) - Legal 500 Asia Pacific (2020)
  • Leading Lawyer (Intellectual Property, China/Hong Kong) - Chambers Asia Pacific (2009-2020)
  • Leading Individual (Intellectual Property, Hong Kong) - Legal 500 Asia Pacific (2007-2020)
  • Leading Individual (Intellectual Property, China) - Legal 500 Asia Pacific (2019-2020)
  • Elite Lawyer, The A List 2019 (China Practice, Foreign Firms) - China Business Law Journal
  • Commended External Counsel of the Year 2018 (Hong Kong) - Asian-MENA Counsel's In-house Community Counsels of the Year Awards 2018
  • Trademark Star (China) - Managing Intellectual Property: IP Star (2018-2019)
  • Trademark Star (Hong Kong) - Managing Intellectual Property: IP Star (2014-2017, 2019)
  • Leading Individual (Hong Kong) - World Trademark Review 1000 (2013-2019)

Professional Associations and Memberships

  • The University of Hong Kong - Adjunct Professor of Law
  • Hong Kong International Arbitration Centre - Domain Name Dispute Resolution Panel- Member
  • Hong Kong Institute of Trade Mark Practitioners - Member
  • Hong Kong Intellectual Property Society - Member
  • International Chamber of Commerce - Member
  • MARQUES (The Association of European Trademark Proprietors) - Past Chairman, China Team
  • Asian Patent Attorneys Association (APPA) - Member
  • International Trademark Association (INTA) - Member
  • Asian Domain Name Dispute Resolution Centre (ADNDRC) - Member
  • WIPO Arbitration and Mediation Centre Panel - Member
  • CIETAC Domain Name Dispute Resolution Center - Member
  • Singapore Law Review - Board of Advisors
  • HKIAC Panel of Arbitrators for Intellectual Property Disputes - Member
  • Singapore Association and Singapore Chamber of Commerce in Hong Kong - Member


  • Hong Kong (1995)
  • England & Wales (non-practising)~United Kingdom (1994)
  • Singapore (1988)


  • National University of Singapore (LL.B.) (1987)


  • Cantonese
  • English
  • Hokkien
  • Mandarin

The New Pirates: Innovative Options to Tackle Counterfeiting in China, INTA Brand & New podcast, 2019

Trademark Law in the People's Republic of China, 1998

Pirates in the Middle Kingdom: The Art of Trademark War, 2004

"Managing Business Disputes in Today's China: Duelling with Dragons," 2007

Pirates in the Middle Kingdom: The Ensuing Trademark Battle, 2008

Pirates in the Middle Kingdom: The New Frontier (in progress), 2016