Photo of Eva-Maria Strobel

Eva-Maria Strobel

Baker McKenzie Switzerland AG


Eva-Maria Strobel is a partner in Baker McKenzie's Zurich office. She co-Chairs the Firm's global IP, Technology and Data Practice Group and heads the Swiss IP, Technology and Data team. Eva-Maria is admitted to the bars in Switzerland and Germany, and worked in the Firm's Frankfurt office prior to relocating to Zurich. Legal 500, Chambers, WIPR, Managing IP and WTR 1000 praise Eva-Maria as one of the leading trademark lawyers in Switzerland.

Practice Focus

Eva-Maria focuses on the development of intellectual property strategies to procure, protect and commercialize her domestic and multinational client's intangible assets and to grow the return on investment. She conducts IP portfolio audits, tailors trademark and design clearances, manages large global trademark and design portfolios and represents clients in IP related enforcement, litigation and in relation to governmental administrations. Eva-Maria also supports her clients on the implementation of business decisions, licensing, and contracting to maximize economic returns. She advises clients in luxury goods, cosmetics and foods and beverages industries as well as in the healthcare sector on a whole host of regulatory issues relevant to the industry, with a particular focus on marketing and advertising.

She has been complimented by clients who have said that she "walks the extra mile and thinks outside the box to achieve the best results for her clients." Eva-Maria is an active member of INTA's Unreal Campaign Committee, Marques' Regulatory Team and ECTA's Law Committee.

Representative Legal Matters

  • Advised the global trademark and design portfolio for a multinational manufacturer of jewelry and watches.
  • Assisted on all aspects of cosmetic and food law associated with the planned introduction of new products.
  • Advised local and international clients on trademarks, copyrights and unfair competition.
  • Handled all legal issues related to advertising, marketing and promotional schemes, particularly in view of international marketing strategies, for leading global advertising agency. 
  • Developed a strategy to protect intangible assets of a Swiss company active in the tire recycling business.
  • Assisted clients in reviewing, drafting and negotiating commercial contracts, including framework agreements, co-operation agreements, license agreements, research and development agreements, agency agreements and loyalty program agreements.
  • Assisted in the enforcement of the client's rights against counterfeiters and parallel importers.
  • Advised clients on domain name conflicts.

Professional Honors

  • Top 250 Women in IP, Managing IP
  • Best Lawyers Switzerland, IP
  • IP Star: Trademark, Managing IP
  • Ranked Lawyer, Intellectual Property Switzerland, Chambers Europe
  • Leading Individual in Intellectual Property in Switzerland, The Legal 500 Europe, Middle East & Africa Guide

Professional Associations and Memberships

  • International Trademark Association (INTA) - Unreal Campaign Committee Member
  • Association of European Trade Mark Owners (Marques) - Regulatory Team Member
  • European Communities Trademark Association (ECTA) - Law Committee Member
  • Swiss Association for Intellectual Property Law (INGRES) - Member
  • German Association for the Protection of Intellectual Property & Copyright (GRUR) - Member
  • Swiss Marketing Club - Member


  • Attorney, Canton of Zurich~Switzerland (2013)
  • Foreign Attorney, Canton of Zurich~Switzerland (2008)
  • Frankfurt/M.~Germany (2002)


  • District Court of Duisburg (2001)
  • University of Leiden (1999)
  • University of Bonn (1998)


  • English
  • German
  • Polish

Previous Offices

  • Frankfurt

Select publications and articles

Champagner, bitte! Aber nicht für alle! Zum Schutzumfang von Herkunfts- und Ursprungsbezeichnungen und deren Gebrauch für Dienstleistungen, in Zeitschrift für Immaterialgüter-, Informations- und Wettbewerbsrecht (sic!) November 2022

Swiss, Swiss But Different - Confusion Over Alpine Valley Beer: Recent Developments and Change of Practice for Origin Claims (together with Sylvia Polydor), in: European Food and Feed Law Review (EFFL) January 2022

Der Name ist nur Schall und (Kohle-)Rauch / The name is just sound and (charcoal) smoke, in: sic! July 2021

"No" to vegan salami, but "Yes" to soy-based whipping cream?, in: EFFL, June 2021

Die Früchte des verbotenen Baumes? – Zur Unterscheidung von "Sortenbestandteilen" und "Erntegut" (together with Franca Steiger), in: sic! October 2020

Verwechslungsfähigkeit von "Twins" – Nomen est Omen?, in: sic! December 2020

Co-Author of Büscher/Dittmer/Schiwy (Eds.), Gewerblicher Rechtsschutz, Urheberrecht, Medienrecht (Intellectual Property, Copyrights and Media Law Commentary), Haymanns, 2nd ed., Cologne Munich 2010 (§§ 106 – 111c UrhG) – third edition will be published soon.