Eva-Maria Strobel

Eva-Maria advises multinational clients on the creation, protection, enforcement and commercialization of intellectual property and other intangible assets. Her practice spans global trademark and design portfolio strategy and management, clearance and prosecution, brand protection, oppositions and disputes, unfair competition and complex IP enforcement. She also advises on licensing, commercial and technology contracting and transactions involving IP and other intangible assets.

A particular focus of Eva-Maria’s practice is the intersection of IP, AI, technology and cyber. She advises on how AI and other transformative technologies affect the creation, protection and exploitation of IP and brands, as well as on the associated governance, regulatory, cyber and reputational risks. Working with boards and leadership teams, she helps clients develop practical AI and technology governance frameworks, address digital and cyber threats to brands and other intangible assets, and balance innovation with evolving legal and regulatory requirements.

She also advises on advertising, marketing, sustainability and green claims, packaging and other consumer-facing regulatory matters, particularly for clients in the consumer goods, luxury, food and beverage, healthcare, financial services and technology sectors.

• Advised the global trademark and design portfolio for a multinational manufacturer of jewelry and watches.
• Assisted on all aspects of cosmetic and food law associated with the planned introduction of new products.
• Advised local and international clients on trademarks, copyrights and unfair competition.
• Handled all legal issues related to advertising, marketing and promotional schemes, particularly in view of international marketing strategies, for leading global advertising agency. 
• Developed a strategy to protect intangible assets of a Swiss company active in the tire recycling business.
• Assisted clients in reviewing, drafting and negotiating commercial contracts, including framework agreements, co-operation agreements, license agreements, research and development agreements, agency agreements and loyalty program agreements.
• Assisted in the enforcement of the client's rights against counterfeiters and parallel importers.
• Advised clients on domain name conflicts.

• Top 250 Women in IP, Managing IP
• Best Lawyers Switzerland, IP
• IP Star: Trademark, Managing IP
• Ranked Lawyer, Intellectual Property Switzerland, Chambers Europe
• Leading Individual in Intellectual Property in Switzerland, The Legal 500 Europe, Middle East & Africa Guide

• International Trademark Association (INTA) - Unreal Campaign Committee Member
• Association of European Trade Mark Owners (Marques) - Regulatory Team Member
• Swiss Association for Intellectual Property Law (INGRES) - Member
• German Association for the Protection of Intellectual Property & Copyright (GRUR) - Member
• Swiss Marketing Club - Member

• Frankfurt