Julia L. Hemmings
Biography
Julia Hemmings is a partner in Baker McKenzie's Consumer, Commercial & Tech team in London. She leads the Firm's Digital Commerce, Advertising and Marketing practice and is co-chair of the London Consumer Goods & Retail industry group.
Julia joined the Firm in 2001 and also worked in the Sydney office from March 2006 to March 2008 and was promoted to partner in 2019.
Practice Focus
Julia advises on a wide range of consumer-facing regulatory matters, including consumer protection compliance, platform regulation and digital commerce. She regularly supports clients on online trading models, product and service launches, and regulatory investigations. Julia is experienced in supporting businesses on distribution strategies and agency arrangements across the consumer goods and digital sectors.
Representative Legal Matters
- Providing strategic advice to international retailers on their EU rollout of both online and retail consumer sales channels, including commercial agreements, recent changes to the UK & EU legislative framework for consumer protection, marketing/advertising regulations and privacy issues.
- Assisting clients with UK CMA and EU CPC consumer regulatory investigations, most recently in relation to green claims, subscriptions, fake reviews and the enforcement of consumer protection laws in the use of generative AI.
- Advising on the regulation of retail sales across EMEA including website compliance, pricing practices and promotional activities regulations for digital platforms and luxury goods retailers.
- Advising on local compliance issues on a global basis with particular focus on highly regulated sectors including F&B, finance, alcohol and ESG.
Professional Honors
- Legal 500 – Tier 1 – Leading Individual for Commercial Contracts
- Ranked for Commercial Contracts in Chambers UK 2025
Professional Associations and Memberships
- The City of London Law Society Commercial Law Committee - Member
Admissions
- England & Wales~United Kingdom (2003)
Education
- Nottingham University (Legal Practice Course) (2000)
- University of Birmingham (LL.B. combined Law and French degree) (1999)
- University of Limoges (Diploma French Law) (1998)
Languages
- English
- French
Previous Offices
- Sydney