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Insight

What is Shaping the Luxury, Fashion and Cosmetics Sector in 2025?

From the rise of AI to new consumer trends in the luxury space and heightened antitrust scrutiny, explore the key challenges and opportunities for luxury, fashion and cosmetics companies in 2025.
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The luxury, fashion & cosmetics sector has grown rapidly due to global demand and digitization. This growth brings challenges like stricter regulations, consumer demand for transparency in sustainability and supply chains, and complex tax and corporate issues. The current geopolitical landscape adds to the complexity, requiring companies to navigate an ever-changing regulatory environment. These factors necessitate a strategic approach to compliance, risk management, and operational efficiency to maintain competitive advantage and ensure long-term success.

Our experienced lawyers help clients navigate these challenges by offering services such as end-to-end deal support, brand protection, trade compliance, digital solutions, tax strategies, data privacy and cyber risk management.

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Dupes and Lookalikes — What Luxury, Fashion and Cosmetic Brands Need to Know

In this episode, Julia Dickenson explores the growing popularity of dupes and lookalikes, how this is impacting the luxury, fashion and cosmetics sector, and what practical strategies are available to brand owners to tackle this challenging trend. Legal avenues such as non-traditional trademarks, designs, copyright, and unfair competition are being used to combat dupes, but these can be complex and less clear-cut than traditional avenue and brands are seeking more creative ways to bring cases and address this growing problem.

 

The Gulf Region as a Strategic Market for CG&R Brands

In this episode, our leading lawyers in the consumer goods and retail industry, Katia Boneva-Desmicht and Hani Naja examine the opportunities for luxury, fashion and cosmetic brands planning to expand their footprint in the Gulf region.

They explore growth opportunities, essential considerations for global brands as they establish presence in the region and more.

 

Crystallizing the Impact of the Proposed EU Sanctions on Diamonds

With the next round of EU Russia sanctions, in which diamonds take centre stage, to be shortly introduced, luxury & fashion companies are having to navigate, yet again, what this means for their own business operations. Even if not importing diamonds from Russia, the need to prove this can cause logistical issues and problems at customs if not anticipated. Customs and trade experts, Lionel Van Reet and Jean-Guillaume Benoit discuss the latest thoughts in advance of the official announcement of the 12th round of Russian sanctions. They explore what this means in practical terms and what businesses need to be doing now to reduce the risk of supply chain disruption.

 

 

What our clients say about us

  • "The team at Baker McKenzie has a solid footing within the luxury goods industry and is routinely instructed to advise on corporate acquisitions, refinancings, IP asset protection and supply chain distribution." Industry Focus: Luxury Goods, Legal 500 France 2025 

  • "The team provide quality of advice across multiple jurisdictions, build solid relationships and have deep knowledge and expertise." Retail, Chambers UK 2025

Firm rankings

  • Globally ranked #1 for cross-border transactions by volume for Apparel Retailing. LSEG 2019-2024

  • Luxury Law Firm of the Year – International Law Firm, Luxury Law Awards 2023