Intellectual Property

Insight | Handbook

Global Plant Variety Rights Guide

The Global Plant Variety Rights Guide provides an easy way to get to know and compare different PVR systems around the world.

Managing and protecting intellectual property has become increasingly complex for global companies, which often have huge IP portfolios and operations in multiple jurisdictions with varied IP laws and levels of enforcement. Rapid technological advancements have enabled infringers to become more sophisticated, and the rise of intellectual property as a main driver of mergers and acquisitions has made developing strategies to protect these assets even more important.

Baker McKenzie’s intellectual property practice is consistently recognized around the world for our exceptional quality in a range of intellectual property matters.

Chambers Global

We retained our top position in Chambers Global for the eleventh consecutive year.

In its editorial, Chambers Global cites the Firm as a “heavyweight global practice in the IP sector with significant experience on all manner of trademark matters, such as registration, enforcement and brand management,” one that “offers additional expertise in patent litigation and prosecution, as well as in IP transactions” and “has further expertise in anti-counterfeiting programs, as well as trade secrets and rebranding projects.” Baker McKenzie “represents clients in a wide range of sectors including pharmaceuticals, media and technology” with a “strong market presence in Europe, with revered positions in the Asia-Pacific region and USA.”

Chambers' also featured client commentaries:

"The service is outstanding, showing a high level of diligence, knowledge and co-ordination. What stands out is the high level of commitment and specialization."

Baker McKenzie has a "high level of expertise on multi-jurisdictional or community-wide issues," with one source adding, "They are excellent. They are always responsive and have a deep understanding of our needs and requirements."

World Trademark Review

World Trademark Review (WTR 1000) once again handed to our firm the most number of individual lawyer and office recognitions:

In the general trademark category, we bagged six Gold rankings (Colombia, Poland, Taiwan, Thailand, Ukraine, and Vietnam), seven Silver and five Bronze rankings for various offices. We are a Recommended firm in the International category and China (Foreign Firm category).
For trademark enforcement and litigation, we received three Gold rankings (Australia, Hong Kong, and Russia) and two Silver rankings for Spain and Switzerland. We were listed as a recommended firm in Indonesia and Singapore.
In trademark prosecution and strategy, we reaped we reaped one Gold ranking (Russia) and two Silver rankings (Spain and Switzerland). We are also a Highly Recommended firm in Australia and Hong Kong.

Managing IP

In the 2019 IP Stars of Managing IP, the Firm earned Tier 1 rankings in General Trademark, Trademark Prosecution, Trademark Contentious, Patent Contentious, and Copyright & Related Rights categories:

Tier 1 in General Trademarks in Ukraine and China (Foreign Firms).
Tier 1 in TM Prosecution: Hong Kong, Thailand, Vietnam, Poland, Russia, Colombia, and United Kingdom
Tier 1 TM Contentious: Australia, Hong Kong, Thailand, Vietnam, Poland, Russia, Colombia, and United Kingdom
Tier 1 in Patent Contentious: Hong Kong and Russia
Tier 1 in Copyrights & Related Rights: United Kingdom

We were named the 2019 Asia Pacific Firm of the Year as well as Trademark Firm of the Year in Asia as well as winning several awards in AP and EMEA.

Russia: Trademark Contentious award
Singapore: Trademark Contentious and Copyright awards
Thailand: Prosecution award

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