Brand Enforcement

Counterfeiting is a global problem that introduces unsafe and ineffective products into the marketplace while costing governments and businesses lost tax revenues, income and jobs. Counterfeiters are also a major problem for our clients, resulting in lost sales, markets flooded with poor quality imitations, health and safety risks to consumers who purchase counterfeits, and tarnishment of the brand.

What we do

Litigation & ADR
We act in first instance an appellate trademark, design, copyright, passing off and unfair competition litigation and ADR procedures.

Enforcement
We manage global, regional and local offline and online brand enforcement programs and investigations.

Customs Recordals
We manage global, regional and local trade mark, design and copyright customs recordal programs.

Domain Name Disputes
We recover domain names in all the major domain name dispute resolution forums.

Experience
We manage enforcement programs for some of the world’s most valuable brands. Their trust is our best credential.

Size & Reach
Our platform, which includes both B&M offices and agents in 200+ jurisdictions, enables us to offer brand enforcement services globally or in just one country. You choose.

Quality
We are consistently rated as one of the IP enforcement practices globally, with more top tier brand practices and brand practitioners in more places than any other firm. We have the right enforcement resources where you need them.

Sector Focus
We have particular expertise on brand enforcement in the luxury and fashion, media, and consumer good sectors.

Innovative
We partner with iTRACE Technologies, Inc., a leading provider of secure anti-counterfeit and supply chain security technologies for brand owners, to deliver a cutting edge solution for clients looking to better secure their products and supply chains against counterfeiting.

Our proprietary MAPS system provides you with real time, online access to your enforcement program, allowing intelligent analysis of enforcement activity, trends, and cost and process efficacies.

• Our enforcement network includes 200+ jurisdictions & close relationships with customs and police
• Leaders in establishing landlord liability for IP infringement principles in China
• We run global and regional IP enforcement programs for major Hollywood studios, luxury and fashion brands, pharma companies and technology leaders
• We acted in the landmark European trade mark and passing off case, 'L'Oreal V Bellure'

"Anti-counterfeiting is a real forte of the group, although prosecution and litigation are also handled with flair." – World Trademark Review  

"Strong reputation in anti-counterfeiting matters, with standout practice in emerging markets." – Chambers Global 

"Close relations with the police and Customs give the group an edge in the fight against fakes." – World Trademark Review