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IP Trends for 2021

IP partner Say Sujintaya talks about some of the major IP trends she is expecting to see in 2021, ranging from the COVID-19 pandemic driving up investments in live-streaming services.
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With well-regarded intellectual property litigators and dispute resolution professionals in more than 30 countries, we have the global presence and capability to provide you with far-reaching legal support. Our lawyers work collaboratively across jurisdictions, applying proven strategies and know-how as well as providing a single point of contact to help you efficiently resolve the most complex multijurisdictional intellectual property disputes.

What we do

We lead strategic copyright, trade mark and passing off, patent, designs, trade secrets / confidence and unfair competition litigation.

We act in trademark, design, copyright, passing off and unfair competition arbitration and other ADR procedures.

We manage global, regional and local offline and online IP enforcement programs and investigations.

Domain Names
We recover domain names in all the major domain name dispute resolution forums.

Size & Reach
We're the world's largest full service IP litigation practice, bringing together in-market  IP expertise at the local level, with cross-border experience and perspective.

We are consistently rated as one of the top IP practices globally, with more top tier IP litigation practices in more places than any other firm. We have the right resources where you need them.

Track Record
No one has been doing IP litigation globally longer or in more countries than we have. We bring that perspective to every case.

Sector Focus
We have particular expertise on IP litigation in the digital media, computer software, technology, media, pharma and luxury and fashion sectors.

Efficiency & Pricing
We offer innovative fixed fee and contingency pricing models. In some jurisdictions, we do all IP litigation on fixed fees.

  • Established landlord liability for IP infringement principles in China
  • Acted in Landmark L'Oreal V Bellure Trademark Litigation
  • Acted In landmark French copyright case related to the seminal children's story, Le Petit Prince
  • We run global and regional IP enforcement programs for major Hollywood studios, luxury and fashion brands, pharma companies and technology leaders
  • We acted for a major digital music retailer on a series of over 100 simultaneous moral rights claims brought against it in Brazil
  • Chambers has ranked us Band 1 globally for IP: 2009-2016
  • Band 1 IP Firm Globally 2009-2016 - Chambers
  • Top Tier IP Firm APAC, EMEA and LatAm - Chambers
  • Recommended Firm – World Trademark Review WTR1000 & IAM Patent 1000
  • Global IP Firm of the Year 2015 – Managing IP

"Baker McKenzie's team 'inspires confidence' through its ‘reliable advice’ and ‘excellent business acumen’. The group regularly advises multinational clients on trademark strategy, patents, copyright and IP litigation." Client quote, Media Law International

"They do a good job of cultivating some really good people, and we're able to reap the benefits of that. We wouldn't be using them all over the place if that weren't true!" Client quote, Chambers

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