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Baker McKenzie legal advisor to Embracer Group in its private placement of Class B shares of approximately SEK 5.75 billion

Embracer Group AB has completed a private placement of Class B shares through an accelerated book building procedure, raising SEK 5,782 million before transaction costs.

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Our integrated global Video Games Practice combines our deep industry knowledge with a market-leading Data & Technology practice to advise the world's leading mobile gaming companies, game distribution platforms, app distribution platforms, game developers, game publishers and AR and VR companies. The video games industry with its steady growth has surpassed most other sectors in the entertainment industry by revenue. With these numbers, it is not surprising that not only traditional video games companies but also many of the big tech companies have significantly invested in this sector with new trends, technologies and business models emerging.

The other side of the story is that with this increased growth, public, political and regulatory scrutiny of the sector has significantly increased. In recent years, video games companies have experienced heightened regulatory scrutiny from a consumer, youth protection, antitrust, data protection and consumer law perspective among other legal areas. We provide the full range of legal services for clients in the interactive entertainment industry, including video game development, publishing and distribution. Our clients benefit from our full-service capabilities and global cross-practice advice, including our media, entertainment, technology, M&A, employment and intellectual property law expertise, as well as ground-breaking experience and the technical skills to provide commercially viable advice.

Video gaming companies benefit from our specific set of legal advisors who focus their practice in the video games sector and therefore have specific industry knowledge in this particular field. With our unique approach, we advise video game companies in individual jurisdictions and across the globe. Our multijurisdictional approach and deep industry knowledge save valuable time and effort in identifying key contacts in any jurisdiction and coordinating representation all over the world. We offer our clients one point of contact who can manage all projects and matters with the right practitioners from the relevant jurisdiction and practice group.

Our practice knows how to play the video games industry well and on a global level. We are recognized for our expertise and experience in areas that develop and drive video games forward.

In the TMT space, we are ranked high in the following areas:

  • Band 1 in TMT – Chambers Global, Asia Pacific, Mexico, Russia and Czech Republic (2019)
  • Band 1 in TMT: Media – Chambers Europe and Spain (2019)
  • Band 1 in Regulatory TMT – Chambers Europe (2019)
  • Tier 1 in TMT – Legal 500 Czech Republic, Egypt, Poland, Spain, Philippines, Taiwan, Thailand and Vietnam (2019)
  • Tier 1 in Media & Entertainment – Legal 500 Australia (2019)
  • Tier 1 in TMT Foreign Firms – Legal 500 China (2019)
  • Band 2 in Media & Entertainment: Gaming, Social Media & Interactive Content – Chambers UK (2020)
  • Band 2 in Media – Chambers Australia (2019)
  • Tier 2 in Media & Entertainment – Legal 500 UK (2019)
  • Tier 2 in IP & Media – Legal 500 Sweden (2019)

Our video games expertise also crosses our strong practice areas in IP, data privacy  security and e-commerce. We have advised a wide range of video game companies across the globe on contentious and non-contentious IP and trademark matters and have retained our top position in Chambers Global for the eleventh consecutive year. Our Band 1 ranking for Data Protection by Chambers Global since 2008 make us confident to advise our clients on all fields of data protection law, including GDPR compliance, processing of personal data from minors, policy drafting and local law amendments, data transfer agreements and cyberattacks in different jurisdictions. We have a deep understanding of the evolving e-commerce space for digital items and can advise on consumer requirements in multiple jurisdictions, geoblocking regulations, terms and conditions, right to withdrawal, information obligations and indication of prices and currencies.

In its editorial, Chambers commends Baker McKenzie as a “full-service international firm with a strong profile in digital media” with “significant expertise in relation to online content exploitation and other areas at the cutting edge of technology . . . and very active in new tech convergence.”

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