Photo, Daniel Villanueva-Plasencia

Daniel Villanueva-Plasencia

Baker & McKenzie Abogados, S.C.


Daniel Villanueva Plasencia is a member of the Intellectual Property Practice Group at Baker McKenzie Guadalajara. He has extensive experience in data privacy and information security matters; in regulatory issues related to information technologies and consumer protection; in intellectual and industrial property, especially focused on digital environments, including the use and licensing of trademarks, patents and copyrights.

Before joining the Firm, he was a founding partner of a local firm in Guadalajara. During the last five years, Daniel has taught the intellectual property class at the Tecnológico de Monterrey, one of the most prestigious universities in Mexico.

Practice Focus

Daniel works with clients in a variety of industries, particularly in matters where there is an intersection between intellectual property and technology. Daniel assists technology companies in cross-border transactions, drafting and negotiating commercial agreements, including the negotiation of licenses for the use of software and other innovative technologies. Daniel also advises developers of software, hardware, video games, social networks, e-commerce and Internet companies worldwide on regulatory restrictions, intellectual property and data privacy.

Daniel specializes in contracts for the transfer and treatment of personal data; licensing and transfer of technology, including trademarks, patents, copyrights and trade secrets; franchising and confidentiality; and handles domain name disputes and other infringements in Mexico and internationally. He also has experience in rights of publicity, talent representation, media and entertainment issues, such as online broadcasting, rights negotiation, negotiations with partnerships and content licensing.

Representative Legal Matters

  • Advised numerous internationally recognized companies for the implementation of e-commerce stores in Mexico. 
  • Advised numerous prestigious companies in Mexico and abroad in the pre-production, production, distribution and development of films and television, including negotiations for the use of image rights and local permits. 
  • Advised numerous prestigious companies in Mexico and abroad on personal data protection issues, including the implementation of privacy programs, data transfer and processing, and security breaches. 
  • Represented numerous prestigious companies in Mexico and abroad in the coordination of their entire intellectual property portfolio in the country and abroad. 
  • Participated in the development of complex strategies in matters where intellectual property and information technology are mixed, for different clients in Mexico and abroad.


  • Mexico (2009)


  • Suffolk University Law School (LLM) (2009)
  • Universidad Panamericana (Law Degree) (2008)


  • English
  • French
  • Spanish


  • Co-author, "5 Practical Recommendations on Handling Personal Data in Mexico during the COVID-19 Pandemic," 2020 
  • Co-author, "Mexico: Comparing GDPR and CCPA with Mexican data protection law, 2019 
  • Co-author, "Amendments to the Mexican Industrial Property Law," 2018 
  • Co-author, "The provisions for the national digital strategy are modified to unify the rules to be observed by public sector bodies in matters of transparency and personal data," 2016 


  • Keynote speaker, "Negotiation and drafting of intellectual property contracts," RED OTT Congress, November 2019 
  • Keynote speaker, "Intellectual Property in Creative Industries," Innovation Gym at Tecnológico de Monterrey, Guadalajara campus, November 2019