Leading global law firm, Baker McKenzie, has advised British American Tobacco (BAT) on its new global strategic partnership with Accenture to transform its Global Business Solutions function and Supply Network Operations.
The collaboration will help simplify processes, improve speed to market, enhance compliance agility and create a foundation for future growth. The agreement will also provide BAT with access to Accenture's comprehensive technological capabilities – including analytics and Agentic AI solutions – as well as its global learning capabilities, helping upskill BAT employees across the globe.
The transition of BAT’s Supply Network Operations is a strategic opportunity to bring world-class expertise to Accenture’s end-to-end supply chain and operations team and co-create a differentiated and market leading capability, at scale – powered by data, AI and tech.
Completion of this transaction is subject to receipt of relevant regulatory approvals and certain other matters.
The cross-border Baker McKenzie team was led by Global M&A Chair, Jannan Crozier, with Steve Holmes and Sue McLean leading on the commercial agreements.
The wider Baker McKenzie team included:
• Corporate: Robert Adam, Tanya Seitz, Ryan Howlett, Ambrose Teo, Eli Clinton-Davis
• Commercial: Harry Kirkwood, Jess Steele
• Competition: Samantha Mobley, Carmen Gillis, Zeyang Gao
• Employment: Carl Richards, Julia Wilson, John Bracken, Annabel Mackay, Felipe Graham
• Compliance: Ben Smith, Alison Stafford Powell, Courtney Mackness, Kier Burbidge
• Tax: Oliver Pendred, Ed Lucas
• Legal Project Management: Sophie Martin, Cedric Balmot
Commenting on the deal Jannan Crozier said: “We are proud to have supported BAT on this landmark global partnership, which will further strengthen its operational agility and future-readiness through cutting-edge technology and innovation. This deal is a testament to Baker McKenzie’s ability to advise on complex, transformative transactions that span multiple jurisdictions and practice areas. Our deep sector knowledge and collaborative approach allowed us to deliver a seamless solution that supports BAT’s strategic ambitions and positions them at the forefront of their industry.”
The collaboration will help simplify processes, improve speed to market, enhance compliance agility and create a foundation for future growth. The agreement will also provide BAT with access to Accenture's comprehensive technological capabilities – including analytics and Agentic AI solutions – as well as its global learning capabilities, helping upskill BAT employees across the globe.
The transition of BAT’s Supply Network Operations is a strategic opportunity to bring world-class expertise to Accenture’s end-to-end supply chain and operations team and co-create a differentiated and market leading capability, at scale – powered by data, AI and tech.
Completion of this transaction is subject to receipt of relevant regulatory approvals and certain other matters.
The cross-border Baker McKenzie team was led by Global M&A Chair, Jannan Crozier, with Steve Holmes and Sue McLean leading on the commercial agreements.
The wider Baker McKenzie team included:
• Corporate: Robert Adam, Tanya Seitz, Ryan Howlett, Ambrose Teo, Eli Clinton-Davis
• Commercial: Harry Kirkwood, Jess Steele
• Competition: Samantha Mobley, Carmen Gillis, Zeyang Gao
• Employment: Carl Richards, Julia Wilson, John Bracken, Annabel Mackay, Felipe Graham
• Compliance: Ben Smith, Alison Stafford Powell, Courtney Mackness, Kier Burbidge
• Tax: Oliver Pendred, Ed Lucas
• Legal Project Management: Sophie Martin, Cedric Balmot
Commenting on the deal Jannan Crozier said: “We are proud to have supported BAT on this landmark global partnership, which will further strengthen its operational agility and future-readiness through cutting-edge technology and innovation. This deal is a testament to Baker McKenzie’s ability to advise on complex, transformative transactions that span multiple jurisdictions and practice areas. Our deep sector knowledge and collaborative approach allowed us to deliver a seamless solution that supports BAT’s strategic ambitions and positions them at the forefront of their industry.”
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