Andrew Sim
Biography
Andrew Sim is a partner in Baker McKenzie's Hong Kong office and a member of the Firm's Intellectual Property and Technology Practice Group, where he leads the IP enforcement and litigation practice for Hong Kong.
He is the Global Chair of the Plant Variety Rights Practice, which includes registration and enforcement of plant breeders' rights. Andrew also heads the Food and Beverage ("F&B") Industry Practice Group in the Greater China region and advises on all F&B related areas, including consumer, regulatory, food safety, advertisements. franchising as well as internet laws and regulations. Clients praised him highly in Chambers Greater China 2025, stating, "He understands the clients' business and manages his team really well". They also noted, "The level of legal expertise he possesses is very high," and appreciated that "He is able to communicate and serve your needs, and is punctual and expeditious."
Andrew was a former Deputy Public Prosecutor and State Counsel with the Attorney-General’s Chambers in Singapore.
Practice Focus
Andrew's practice also focuses on IP protection and enforcement in Hong Kong and China, including assisting clients in strategizing their IP rights, directing anti-counterfeiting operations as well as providing advice on licensing and commercial IP issues and agreements. His practice also includes domain name, Internet and technology laws.
Representative Legal Matters
- Successfully represented ChildLife, a US nutritional supplements manufacturer, in obtaining a landmark interlocutory injunction in Hong Kong High Court. This is the first successful Hong Kong injunction concerning a cross-border e-commerce platform based on double actionability, allowing the court to take into consideration torts committed by the defendants outside of Hong Kong.
- Assisted Starbucks Corporation in obtaining judicial well-known recognitions of its trademarks in Shanghai, Beijing and the Supreme People's Court, as well as well-known trademark recognitions in the PRC Trademark Office and PRC Trademark Review and Adjudication Board.
- Advised Starbucks Corporation on its partnership agreement with a Chinese leading food and beverage producer, Tingyi Holding Corp., to manufacture and expand the distribution of Starbucks's ready-to-drink products throughout China.
- Acted for an American fruit breeder in filing an administrative complaint successfully and obtaining the first punishment decision under the PRC Seed Law.
- Assisted Louis Vuitton in obtaining its well-known trademark recognitions in the PRC Trademark Review and Adjudication Board, Beijing Intellectual Property Court and Beijing Higher People’s Court.
- Assisted Moet Hennessy in securing its first successful trademark infringement lawsuit in relation to its 3-D bottle mark in Shandong province.
- Conducted a successful raid action for Vitasoy in Guangdong Province of China, in which lemon tea drink products and packaging boxes were confiscated. This is Vitasoy's first IP enforcement action in China.
- Coordinated a series of successful criminal raid actions related to counterfeit coffee products throughout China, which resulted in criminal convictions.
- Assisted in the successful invalidation of “CAVA” mark on “alcoholic beverages” products in Class 33. This case has been selected by the PRC Trademark Review & Adjudication Board as one of the 20 Model Cases in 2015.
- Conducted the first worldwide IP webinar for the plant breeders of CIOPORA.
- Advised a leading global supplier of fresh produce to file PVR applications for the avocado varieties across the different Asia Pacific jurisdictions.
- Assisted Rockit Apple in a successful trade dress infringement action against a Chinese distributor in Ningbo Intermediate People’s Court in relation to its famous tube packaging.
Professional Honors
- Leading Lawyer (Intellectual Property - International Firms, China) – Chambers Greater China Region (2025)
- Recommended Lawyer in enforcement and litigation (China: Foreign Firms) - WTR 1000 (2019-2025)
- Recommended Lawyer – Silver in litigation (Hong Kong) – IAM Patent 1000 (2025)
- Listed in the "Leaders Directory" of the World Intellectual Property Review (2025)
- Trademark Star (China / Hong Kong SAR) - Managing IP: IP Star (2019-2024)
- Awardee of The Top 25 Consumer Products and Services Attorneys of 2025 – Attorney Intel (2025)
- Best Lawyer (Intellectual Property) - BestLawyers.com (2019)
Professional Associations and Memberships
- WIPO Arbitration and Mediation Centre - Domain Name Panelist for China
- Law Society of Hong Kong - Member
- Singapore Academy of Law - Member
- Law Society of Singapore - Advocate & Solicitor
- New York State Bar Association - Attorney
- Lincoln's Inn - Barrister
- Law Society of England & Wales - Solicitor
Admissions
- Hong Kong (2006)
- England & Wales (non-practicing)~United Kingdom (2001)
- New York~United States (2000)
- Singapore (1998)
Education
- New York University School of Law (LL.M. Trade Regulation) (1995)
- University of Westminster (Bar Exam) (1994)
- University of Leicester (LL.B., Honors) (1993)
Languages
- Cantonese
- English
- Malay
- Mandarin
Previous Offices
- Beijing
- Shanghai
Baker & McKenzie, a Hong Kong partnership, is a member of Baker & McKenzie International, a Swiss Verein.