Baker McKenzie advised Asmodee Group AB (publ) on the acquisition of ATM Gaming SAS, a French publisher of board games. ATM Gaming is notably known for its hit titles such as Speed Bac/Quickstop, Mouton Mouton and Pili Pili.
This acquisition strengthens Asmodee’s global positioning in social games, the fastest-growing category in the board games market, and is expected to contribute to Asmodee Group’s organic growth while improving its margins.
The enterprise value for the transaction amounts to EUR 180 million of which EUR 120 million is to be paid in cash together with EUR 30 million in Asmodee class B shares issued at closing, and EUR 30 million as a deferred payment to be paid in cash in June 2027. An additional performance-based earn-out of up to EUR 70 million may be payable in newly issued class B shares.
Baker McKenzie acted as legal advisor to Asmodee with a team led by Antoine Caillard, M&A senior counsel in Paris, with support from Stockholm led by Stefan Balazs (Capital Markets) and Carl Svernlöv (Corporate M&A). The transaction involved four offices across France, Germany, Spain and Sweden including e.g.:
• M&A/Corporate: Lina Chaif, Philippe Frieden (Paris), Carl Isaksson (Stockholm), Tino Marz and Erik Kuhn (Munich), Carlos Martin (Madrid)
• Capital Markets: Per Blom (Stockholm)
• Data Protection: Magalie Dansac Le Clerc, Floriane Cruchet (Paris)
• Employment: Céline Ono (Paris)
• Intellectual Property: Pauline Celeyron, Marie de Combles de Nayves (Paris)
• Tax: Charles Baudoin, Samuel Lewin (Paris).
With more than 2,700 deal practitioners across 40+ jurisdictions, Baker McKenzie has the broadest footprint of any law firm and is recognized for seamlessly executing complex, cross border transactions.
This acquisition strengthens Asmodee’s global positioning in social games, the fastest-growing category in the board games market, and is expected to contribute to Asmodee Group’s organic growth while improving its margins.
The enterprise value for the transaction amounts to EUR 180 million of which EUR 120 million is to be paid in cash together with EUR 30 million in Asmodee class B shares issued at closing, and EUR 30 million as a deferred payment to be paid in cash in June 2027. An additional performance-based earn-out of up to EUR 70 million may be payable in newly issued class B shares.
Baker McKenzie acted as legal advisor to Asmodee with a team led by Antoine Caillard, M&A senior counsel in Paris, with support from Stockholm led by Stefan Balazs (Capital Markets) and Carl Svernlöv (Corporate M&A). The transaction involved four offices across France, Germany, Spain and Sweden including e.g.:
• M&A/Corporate: Lina Chaif, Philippe Frieden (Paris), Carl Isaksson (Stockholm), Tino Marz and Erik Kuhn (Munich), Carlos Martin (Madrid)
• Capital Markets: Per Blom (Stockholm)
• Data Protection: Magalie Dansac Le Clerc, Floriane Cruchet (Paris)
• Employment: Céline Ono (Paris)
• Intellectual Property: Pauline Celeyron, Marie de Combles de Nayves (Paris)
• Tax: Charles Baudoin, Samuel Lewin (Paris).
With more than 2,700 deal practitioners across 40+ jurisdictions, Baker McKenzie has the broadest footprint of any law firm and is recognized for seamlessly executing complex, cross border transactions.
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