We combine deep experience with technical knowledge and insight on current business terms to address any franchise, distribution or brand expansion issue. Our team has decades of experience advising on the structuring and operation of franchise and other brand systems, and we represent brands throughout their life cycles: from start-up and middle market stages to mature systems.

We also help our franchise and brand clients navigate thorny issues that arise during the life of a franchise system, such as: defaults and terminations; dealing with distressed or bankrupt franchisees or supply chain vendors; pre-litigation counseling; responding to inquiries from regulators; injunctions, litigation, arbitration and mediation.

As global brand expansion experts, we also help our franchise and other brand-centric clients expand through franchising, licensing, joint ventures, direct investment and supply chain development. We have worked with brands expanding to almost every commercialized jurisdiction in the world and we are intimately familiar with the franchise and other commonly-applicable laws in each jurisdiction. We also have the knowledge and experience to provide holistic planning, structuring and implementation advice – including tax, trademark, corporate structuring, local labor and employment, real estate and contracts, competition, anti-corruption and compliance issues.

Our team, led by Dallas-based Will Woods, is here to help you grow as your one-stop shop for advice.


Why Baker McKenzie

  Deal icon   expertise icom  
  Leader in our field   Broad practice expertise  
  We are active in the International Franchise Association, ABA Forum on Franchising and the International Bar Association, and are recognized as industry leaders locally, nationally and internationally by Chambers Global, Chambers USA, the International Who's Who of Franchise Lawyers and Franchise Times.   We are ranked Band 1 Global Market Leaders for Franchising by Chambers Global, with more ranked attorneys than any other firm and described as a "top firm with an international footprint stretching across all continents".  

  gears icon   global icon with lockup  
  Forefront of franchising   Unparalleled depth and breadth  
  Our deep connections in the franchise legal and business communities uniquely position us to provide cutting-edge advice and insight. We leverage our knowledge and experience across multiple industries to benefit our clients.   Supported by a team of highly qualified commercial, compliance, IP, privacy/cybersecurity, antitrust/competition, dispute resolution, corporate, tax and employment lawyers around the world, we are equipped to address all of your franchising, distribution and brand expansion needs.  



Our Services

  • Proactive, preventive counseling and best practice advice
  • Advice on strategy, structuring and implementation
  • Negotiations and closings 
  • Compliance audits, trainings and seminars to develop internal compliance policies and systems
  • Contracts management and digitization
  • Document reviews, audits and updates
  • Meditation, litigation and arbitration

Brazil: Franchising – Changes in regulatory landscape simplify franchise law compliance
Baker McKenzie Insights
Featured Lawyers: Flavia Rebello, Kevin MaherFlavia Amaral, Bryan White, and Luke Christianson

Franchising in the Metaverse: With Great Promise Comes Great Responsibility
Modern Restaurant Management Magazine
Featured Lawyer: Mohammad Alturk

California Assembly Bill 1228 Would Expose Fast Food Franchisors to Liability for Franchisees’ Wage, Hour and Other Violations
Baker McKenzie Insights
Featured Lawyers: Will Woods, Nancy SimsAbhishek DubeMichael Boardman

ESG Considerations for Franchise Companies
Baker McKenzie Insights
Featured Lawyer: Mohammad Alturk

The Next Frontier: Franchising in the Metaverse
Baker McKenzie Insights
Featured Lawyers: Mohammad Alturk, Brent Stewart, Rocio Deitz

Experts of The Americas: Opportunities for Expansion through Franchising in Latin America and the Caribbean
Baker McKenzie Insights
Featured Lawyer: Kevin Maher

Federal Trade Commission Takes on Employer Non-compete Clauses
Baker McKenzie Insights
Featured Lawyers: Abhishek Dube and Will Woods

Franchising in South Korea
Franchise Law Journal
Featured lawyer: Abhishek Dube 

Basics Track: Franchise Registration and Disclosure
International Franchise Association Legal Symposium
Featured lawyer: Abhishek Dube 

Changes to "Dual Distribution" Relationships Under the EU Vertical Block Exemption Regulation
Baker McKenzie Insights
Featured lawyers: Kevin Maher, Kurt HaegemanAbhishek DubeLuke Christianson

A "High-Level" Overview of Airport Franchising
The Franchise Lawyer
Featured lawyers: Abhishek Dube and Rocio Deitz

No Conflict! The Massachusetts Supreme Judicial Court Holds Franchisors Can Comply with both the FTC Franchise Rule and Massachusetts’ ABC Test
The Employer Report
Featured lawyers:  Will Woods, Kevin Maher and Abhishek Dube

We Gotta Get Out of this Place - Exploring Refranchising Options and Issues for the Franchisor
American Bar Association
Featured lawyer: Richard White

Domestic and International Franchising, Master Franchising, and Regulation of Franchise Agreements in the United States
Practical Law (Westlaw.com)
Featured lawyer: Will Woods

Know the Joint Employer Risks Where You Operate
Franchising World
Featured lawyer: Will Woods

Message from the Chair
The Franchise Lawyer
Featured lawyer: Will Woods

Franchising in Indonesia
Franchise Law Journal
Featured lawyer: Abhishek Dube 

International Master Franchising: The Subfranchisees Are Doing What?!
American Bar Association
Featured lawyer: Kevin Maher

A World of Trouble: How to Limit Liability Exposure in International Franchise Expansion
International Franchise Association
Featured lawyer: Richard White