We combine deep experience with technical knowledge and insight on current business terms to address any franchise, distribution or brand expansion issue. Our team has decades of experience advising on the structuring and operation of franchise and other brand systems, and we represent brands throughout their life cycles: from start-up and middle market stages to mature systems. When needed, we help franchisors deal with distressed franchisees and supply chain vendors.

As global brand expansion experts, we also help our franchise and other brand-centric clients expand through franchising, licensing, joint ventures, direct investment and supply chain development. We have worked with brands expanding to almost every commercialized jurisdiction in the world and we are intimately familiar with the franchise and other commonly-applicable laws in each jurisdiction. We also have the knowledge and experience to provide holistic planning, structuring and implementation advice – from tax, trademark and corporate structuring, to local labor and employment, to real estate and contracts, to competition, anti-corruption and compliance issues.

Our team, led by Dallas-based Will Woods, is here to help you grow as your one-stop shop for advice.


Why Baker McKenzie

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  Leader in our field   Broad practice expertise  
  We are active in the International Franchise Association, ABA Forum on Franchising and the International Bar Association, and are recognized as industry leaders locally, nationally and internationally by Chambers Global, Chambers USA, the International Who's Who of Franchise Lawyers and Franchise Times.   We are ranked Band 1 for Franchising by Chambers Global, with more ranked attorneys than any other firm and described as a "top firm with an international footprint stretching across all continents".  

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  Forefront of franchising   Unparalleled depth and breadth  
  Our deep connections in the franchise legal and business communities uniquely position us to provide cutting-edge advice and insight. We leverage our knowledge and experience across multiple industries to benefit our clients.   Supported by a team of highly qualified commercial, compliance, IP, privacy, antitrust/competition, dispute resolution, corporate, tax and employment lawyers around the world, we are equipped to address all of your franchising, distribution and brand expansion needs.  



Our Services

  • Proactive, preventive counseling and best practice advice
  • Advice on strategy, structuring and implementation
  • Negotiations and closings 
  • Compliance audits, trainings and seminars to develop internal compliance policies and systems
  • Contracts management and digitization
  • Document reviews, audits and updates