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Insight | Handbook

Unprecedented: Converging Crises

Industry insights and the potential implications for legal teams resulting from the COVID-19 pandemic.
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As the hospitality industry continues to recover and revitalize from the impact of COVID-19, the responses by both business and consumers have accelerated significant change.

Hotel brands are developing creative approaches to reinvigorate existing business and develop new lines of business as the world lives through the pandemic. They have announced cleanliness policies and accelerated adoption of technology to offer contactless check-ins, messaging, room service, mobile room keys and more. This response to the market change has also resulted in enhanced brand standards demonstrating commitments to sustainability, alongside online marketing and increased use of technology to enhance overall customer experience.