We are delighted to contribute to the Hotel Management & Transactions Guide with Chambers Global Practice Guide. Our commentary provides the latest insights on common hotel sale and purchase structures, various types of hotel ownership and management, and the latest trends, opportunities and challenges impacting the sector across several jurisdictions, including France, Mexico, Switzerland, the UAE, and the US. These insights offer valuable guidance in navigating this dynamic sector.
France
The French hotel industry is undergoing significant transformation driven by digitization and AI. These technologies are enhancing guest experiences and optimizing operations, with applications such as AI-powered room settings, chatbots, and dynamic pricing strategies. However, this digital shift brings challenges in cybersecurity, data privacy, and compliance with the EU AI Act. Other trends include the development of branded residences by luxury hotel operators and protecting hospitality trademarks in the age of influencer marketing. Read more
Mexico
Over the past five years, the Mexican tourism industry has seen brand consolidation and diversification, with brands expanding into niche markets like urban hotels. New wellness-oriented brands have emerged, and luxury brands have grown significantly in both beach and urban destinations, driven by events like the upcoming 2026 World Cup. However, challenges such as infrastructure deficiencies and slow permitting processes persist. Other trends include the integration of AI for operational efficiency, a strong focus on sustainability and regenerative hospitality, the expansion of wellness tourism, and the rise of boutique and lifestyle hotels. Read more
Switzerland
The Swiss hotel industry has seen a notable recovery post-pandemic, with record overnight stays and increased demand driven by both domestic and international guests. Key trends include the conversion of office buildings into hotels, and the rise of branded residences and serviced apartments. The market is also seeing growth in wellness and alpine tourism, and a strong focus on sustainability and ESG principles. Meanwhile, challenges include regulatory hurdles (in particular in connection with Lex Koller and Lex Weber), financing complexities and the need for innovative capital structures. Read more
UAE
This chapter explores the latest trends shaping the UAE hotel industry, including the widespread use of hotel management agreements, the influence of both federal and emirate-level regulations, and the increasing emphasis on sustainability and digital transformation. It also provides a comprehensive overview of the legal landscape, transaction structures, ownership and management models, financing avenues, tax considerations, and the planning, zoning, and licensing requirements essential for hotel development and operations. Read more
US
Market consolidation driven by hotel owners acquiring and revitalizing properties, and major chains expanding their portfolios through acquisitions and brand development, are notable developments in the US hotel industry. The industry is also adapting to evolving traveler demands by creating unique, tailored experiences. Diversity, equity, and inclusion and environmental, social, and governance policies are shaping business strategies and workforce development. Additionally, modern technologies are being leveraged to create efficiencies and personalize guest experiences, while geopolitical factors and tariffs present opportunities and challenges for franchisors. Read more