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Aerial view of overwater bungalows connected by wooden walkways at a tropical island resort, surrounded by crystal-clear turquoise waters and lush palm trees
Insight | Legal Update

What is Shaping the Hotel, Resorts and Tourism Sector in 2025-2026?

This two-pager gives an overview of trends and opportunities for the hotels, resorts and tourism sector for 2025 to 2026.
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The HRT sector is rapidly evolving with brands adopting advanced technology for seamless check-ins, personalized marketing, and sustainability. Our global network of HRT professionals assists hotel brands, developers, financiers, investors, and service providers through legal landscapes, helping them capitalize on opportunities while complying with regulations and minimizing market risk.

Our experienced lawyers offer comprehensive services, including franchising, licensing, brand collaborations, acquisitions, real estate, corporate, employment, advertising, contactless technology, automation, and sustainability issues.

What our clients say about us

  • "Baker McKenzie's team have strong knowhow and commercial awareness leading to thought-provoking discussions and improving the interest of their client." Hotel & Leisure, Chambers UK 2025

  • "Baker McKenzie is a highly credentialed and professional organization." Real Estate, Chambers Global 2025

Firm rankings

  • Band 1, Franchising, Chambers Global Market Leaders 2025

  • Band 1, Real Estate, Chambers Global Multi-Jurisdictional 2025

  • Band 2, Corporate/M&A, Chambers Global Multi-Jurisdictional 2025