Kevin E. Maher

Baker & McKenzie LLP


Kevin Maher has a broad-based business-transactional practice focusing on complex cross-border corporate and commercial contract matters, with a heavy emphasis on global brand expansion and international business growth via franchising, licensing, joint ventures and direct investment. His broad experience extends to multi-party cross-border joint venture transactions, international franchise, master franchise and development transactions, licensing and distribution transactions, international mergers and acquisitions, international regulatory compliance, IP and tax structuring, multi-jurisdictional corporate reorganizations, international corporate formation and maintenance and international real estate and finance.

Kevin has been listed in Chambers USA as a leading franchise lawyer and was praised by clients as "a deal maker who is highly responsive and resourceful." Kevin is also a regular speaker and writer on topics dealing with international franchising and international joint ventures. Kevin is currently a board member of the ABA Forum on Franchising's International Division. Kevin has been named a Leading Lawyer in Franchising by Who’s Who Legal and a Franchise Times Legal Eagle.

Practice Focus

Kevin routinely advises and counsels clients in various industries with respect to the myriad challenges and opportunities presented by expanding, acquiring, selling, financing, franchising and licensing brands and businesses on an international level.

Representative Legal Matters

  • Represents several leading franchised brands (including casual dining, fast casual and quick service restaurants, entertainment centers, hotels, car rental companies, retail stores and service businesses) in their international franchise, joint venture and other international matters on a global level.

  • Assists major hotel brands expanding internationally via franchising in connection with negotiating and documenting franchise transactions, conducting local due diligence and regulatory compliance.

  • Assisted leading restaurant brand in opening new markets for company-owned and direct franchised locations.

  • Represented private investors in the acquisition, financings, refinancing and sale of ultra luxury resort in Latin America.

  • Assisted multiple major restaurant brands in conducting brand protection initiatives, including market testing events and pop-up stores.

  • Advised multiple clients with respect to multi-jurisdictional secured lending facilities and related matters.

  • Represented multinational corporation in connection with the acquisition of a competing multinational brand.

  • Assists multinational corporation in coordinating global leasing portfolio, including new leases, renewals and terminations throughout Europe, Asia and Latin America.

  • Advised multiple popular domestic retail store concepts with expanding internationally by licensing and franchising.

  • Advised multiple multi-level marketing companies with establishing global footprints, including company formation, labor matters, tax planning, IP protection, regulatory compliance, leasing and commercial contract matters.

  • Assisted various clients with respect to default, work-out, termination and de-identification of international franchisees and related dispute resolution proceedings in multiple jurisdictions.

Professional Honors

  • Legal Eagle, Franchise Times 2020
  • Leading Lawyer, Who's Who Legal: Franchise, 2016 - 2020   
  • Global Attorney of the Year, Global Chamber Dallas, 2016
  • Order of the Coif, 2002


  • Texas~United States (2002)


  • Texas Tech University School of Law (J.D., summa cum laude) (2002)
  • University of Dallas (B.A., cum laude) (1998)


  • English
  • Spanish