Baker McKenzie legal advisor to Pricer in its capital raise totalling SEK 301 million

Pricer AB (publ) has carried out a capital raise totalling approximately SEK 301 million. The transaction consisted of a directed new issue of class B shares of approximately SEK 44 million to Sterling Active Fund and Quaero Capital, as well as a fully guaranteed preferential share rights issue of approximately SEK 257 million.

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm.

ABG Sundal Collier acted as Sole Global Coordinator. Baker McKenzie acted as legal advisor to Pricer with a Capital Markets team consisting of Stefan Balazs, Joakim Falkner, Per Blom, Nanna Trulsson, Oscar Bang as well as a Corporate team consisting of Carl Svernlöv and Carl Isaksson.