Baker McKenzie advised the shareholders of SpotMe Holding AG ("SpotMe"), a Lausanne-based company providing market-leading end-to-end event technology solutions, in connection with the sale of a majority stake to Swiss Post.

By acquiring SpotMe, Swiss Post is strengthening its role as a trustworthy carrier of sensitive customer and business information, supporting companies in their digital transformation. Meanwhile, the SpotMe management team is co-investing in the company alongside Swiss Post. This strategic partnership is expected to provide SpotMe with significant momentum for growth and will benefit their customers.

SpotMe will continue to operate globally and as a standalone company after the majority investment. Both parties have agreed not to disclose transaction details.

Founded in 2000, the Swiss company SpotMe is a spin-off from the Swiss Federal Institute of Technology. It gives enterprise businesses the foundations for communicating with a large number of customers or employees in a secured, digital environment, as well as for exchanging corporate and customer information in a secure manner. SpotMe specializes in providing its customers with communication platforms for organizing and conducting events from one-hour webinars to large-scale, multiday hybrid and in-person conferences. SpotMe is headquartered in Switzerland, with offices in the United States, Singapore and Bulgaria.

Baker McKenzie Switzerland advised the sellers of SpotMe Holding AG on all legal aspects of the deal.

Led by M&A partners Martin Frey and Manuel Meyer, the Baker McKenzie team included Kevin Ardüser and Christophe Reitze (both associates, M&A).

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