The rise of conscious consumerism has led to consumers actively seeking out sustainable, environmentally friendly and ethically produced goods. In response to this growing demand, many consumer goods and retail (CG&R) companies have embraced sustainability and green credentials as a marketing tool, but is this greenwashing? Baker McKenzie produced this guide to outline the legal landscape, regulations and key actions CG&R companies can take to mitigate the risks associated with greenwashing claims in Latin America.

The guide covers the following jurisdictions: Argentina, Brazil,* Chile, Colombia, Mexico, Peru and Venezuela.

Guide overview

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This guide covers the following:

  • Greenwashing legal landscape and impact on Latin America
  • Greenwashing bills of law
  • How to mitigate the risks of greenwashing claims
  • Five steps toward authenticity

How we can help

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Below are a number of ESG topics our lawyers can speak to you about, all of which can be customized based on your business needs and localized for your key markets and regions:

Sustainability/ESG strategy • ESG M&A/energy transition investments • The "washings" • ESG and the modern workforce • Carbon markets and climate-related commitments • Building a more sustainable supply chain • Packaging and takeback requirements in Latin America

Arrange a meeting

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Baker McKenzie and Trench Rossi Watanabe* are trusted advisors to many of the largest CG&R companies in Latin America.

If you would like to meet with our team of specialists in Latin America, please contact Renata Amaral and Gabriela Diaz.


Greenwashing Guide cover


Renata Amaral

Renata Amaral*
Partner at Trench Rossi Watanabe

Alexandre Jabra

Alexandre Jabra*
Associate Trench Rossi Watanabe

Beatriz Spalding

Beatriz Spalding*
Associate at Trench Rossi Watanabe

Renata Amaral, Alexandre Jabra and Beatriz Spalding of Trench Rossi Watanabe (São Paulo)* participated in this guide.

*Trench Rossi Watanabe and Baker McKenzie have executed a strategic cooperation agreement for consulting on foreign law

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