Baker McKenzie is pleased to invite you to an exclusive online webinar event on Thursday, 27 November 2025, focused on the evolving future of hotels and residences market from a luxury brand perspective.
Luxury branded hotels and residences are transforming the real estate landscape - evolving from niche offerings into a sophisticated global asset class. Combining the cachet of world-renowned luxury brands and world class services and permanence of ownership (in the case of branded residences), these developments appeal not only to lifestyle buyers seeking service and exclusivity, but also to institutional investors pursuing yield and long-term value.
As demand accelerates, developers, operators, and luxury brands are navigating increasingly complex commercial, operational, and legal frameworks to deliver differentiated, future-ready products that meet evolving buyer expectations across brand standards, wellness, sustainability, and design.
Join Baker McKenzie's multijurisdictional hospitality specialists, and a leading industry speaker from JLL, for a dynamic discussion exploring how the luxury branded hotel and residence model is developing across the sector.
The panel will examine:
- From niche to mainstream: the evolution of branded hotels and residences and how the sector is redefining luxury holidays and living.
- From launch to legacy: sales, marketing, and long-term value strategies for sustainable success.
- Structuring the deal: legal and commercial frameworks for successful brand-developer partnerships.
- Monetising the brand premium: fee structures, valuation considerations, and investor perspectives.
- Pitfalls for consideration: across EMEA (with a spotlight on Spain, France, Italy and the UAE).
The webinar is free to attend, however slots are limited, so please register your interest using the registration buttons above. Once you complete the registration form, you shall receive the ZOOM log in details via email. Please ensure you click "Add to Calendar" to save the session in your diary. Should you encounter any issues during your registration process, please contact Jenny Medina for assistance.
We hope to see you there. If you have any queries regarding the event, please contact Jenny Medina or Keri Watkins.
