We are the largest IP brand management practice in the world, overseeing some of the world's biggest portfolios for more than 200 multinational companies in industries including consumer products, retail, pharmaceuticals, food, electronic goods, media, entertainment, information technology and communications.

What we do

Portfolio Management
We prosecute, manage and advise on trademark, design and copyright portfolios.

Transactions
We advise and lead brand assignments and  licensing, acquisitions and disposals, due diligence, audits and franchising.

Enforcement
We act on trademark and design oppositions and cancellations, and trademark, design, copyright, passing off, domain name and unfair competition litigation and enforcement programs.

Strategic Advice
We advise on complex brand strategy questions.

Size & Reach
We are the largest IP brand management practice in the world, trusted with some of the world's largest portfolios, globally in 200+ jurisdictions. We are your one-stop shop.

Quality
We are consistently rated as one of the top brand management practices globally, with more top tier brand practices and brand practitioners in more places than any other firm. Your brand is safe with us.

Track Record
We already manage some of the worlds most valuable brands. We've seen it all before.

Innovative
Our proprietary GIPM system and back office GIPSC teams in Manila and Belfast lead the market in efficient brand management services, backed by measurable SLAs and management reporting.

Efficiency & Pricing
We offer practical fixed fee pricing models backed up by economies of scale, which allows us to deliver global services at locally competitive prices.

  • Over 50 years of brand management experience
  • 500,000+ TM records under management
  • 200+ jurisdictions and over two hundred cross-border clients
  • Trusted by the world's largest brand owners
  • 200+ multi-national clients access our GIPM system weekly
  • 59 IP Lawyers Ranked – World Trademark Review
  • Ranked in 34 jurisdictions & Gold in 14 – World Trademark Review
  • We manage the brands of many of the world's largest FMCG companies

"Ranked in all four regions covered by the WTR1000, Baker McKenzie is unrivalled in its flair for managing and developing valuable portfolios and coordinating enforcement campaigns on a global basis." – Chambers Global

"Global superpower Baker McKenzie effortlessly handles the sprawling portfolios of multinational corporations without breaking sweat." – World Trademark Review WTR1000 Survey 

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