Alysha C. Preston

Alysha takes a pragmatic approach in advising clients in transactions involving the acquisition, development (including joint development), commercialization, protection, licensing, sharing, exploitation and sale of intellectual property and technology assets, including patents, copyrights, software, trademarks, and trade secrets. She represents clients on structuring, drafting and negotiating license agreements, research and development agreements, joint ventures, and other agreements involving intellectual property and technology.

Alysha also advises on various IP issues in the context of corporate transactions such as mergers and acquisitions and corporate restructurings, trademark prosecution, IP infringement matters, and overall global brand and portfolio management and enforcement. Alysha also regularly prepares and manages the preparation and recordal of complex IP transfer agreements both in the US and internationally, leveraging the Firm’s global footprint and serving as a single contact for her clients for all jurisdictions. Her clients include both domestic and global companies in the personal care, food and beverage, telecommunications, media and entertainment, fashion and luxury goods, retail, financial services, health, wellness and fitness, pharmaceutical, publishing (including digital), oil and gas, and computer hardware and software industries. Alysha also advises on compliance with federal and state regulations governing gift cards, store credit, refunds, and contests and sweepstakes.

• New York Metro Rising Star, Super Lawyers, 2020-2021
• Top 40 Under 40, The National Black Lawyers, 2019-2022
• 2019 Leadership Council on Legal Diversity Pathfinder Program
• National Association of Women Lawyers Award, 2016

• International Bar Association
• New York City Bar