Alysha C. Preston
Biography
Alysha Preston is a senior associate in the Firm’s Intellectual Property & Technology practice group. Alysha counsels domestic and multinational companies in navigating complex issues involving intellectual property and technology assets, including license and collaboration agreements, R&D agreements, supply, manufacturing and distribution agreements, and in the context of corporate transactions such as joint ventures, spinouts, and mergers and acquisitions. Alysha has been named as Ones to Watch® in America for Intellectual Property by Best Lawyers, and consistently recognized and selected as Top 40 under 40 by The National Black Lawyers and to the Super Lawyers' New York Metro Rising Star list for Intellectual Property since 2019 and 2020, respectively.
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Practice Focus
Alysha regularly advises businesses on structuring, drafting, and negotiating complex transactions involving the acquisition, development, protection, and commercialization of intellectual property and technology assets. She also counsels on corporate transactions, including mergers and acquisitions, joint ventures, spinouts, restructurings, and the securitization of IP assets.
Beyond transactions, Alysha helps companies build and protect their brands through trademark prosecution and enforcement, advises on employment and contractor agreements and related state-specific requirements, and guides clients through the legal and compliance challenges of e-commerce, advertising, and marketing. Her experience includes negotiating celebrity agreements, advising on SAG-AFTRA compliance, and counseling on federal and state regulations governing gift cards, refunds, promotions, contests, sweepstakes, and commercial co-ventures.
Her clients span a range of industries, including consumer goods and retail (with a focus on luxury goods and fashion), food & beverage, financial services, healthcare and life sciences, transportation, oil & gas, software, and publishing (digital and print).
Representative Legal Matters
- Advised a multinational company that specializes in low-voltage battery technologies for mobility on the commercial and IP aspects of its agreements with US customers to utilize its hardware and software-based technologies.
- Negotiated a trademark license on behalf of a technology and engineering solutions company in connection with a joint-venture.
- Negotiated a license agreement for a British artificial intelligence research laboratory company regarding the purchase of robots and license of accompanying software for AI development and systems.
- Advised Acuity Brands, Inc. on its successful USD 1.215 billion acquisition of QSC, LLC.
- Advised a multinational, franchise-based food and beverage company on the IP aspects of its internal reorganizations, including related amendments to various franchising agreements in several jurisdictions.
- Advised a medical technology company in connection with a carve-out/joint venture transaction with a Tokyo-based pharmaceutical company.
- Advised a major interactive entertainment company on emergence of NIL and digital replica legislation in US, EMEA and APAC.
- Advise an Italian luxury fashion house on licensing, brand ambassador, celebrity talent agreements, SAG-AFTRA compliance, and other marketing, e-commerce and marketplace contracts.
- Advise an Italian luxury fashion house on co-ventures agreements and related state-specific requirements.
- Represented a women's luxury apparel in the strategic development and enforcement of its global trademark portfolio, including marks related to its iconic lines.
Professional Honors
- Best Lawyers: Ones to Watch® in America, 2026 Edition
- New York Metro Rising Star, Super Lawyers, 2020-2024
- Top 40 Under 40, The National Black Lawyers, 2019-2025
*No aspect of this advertisement has been approved by the Supreme Court of New Jersey. Access a description of the selection methodology for the above awards.
Admissions
- New Jersey~United States (2018)
- New York~United States (2017)
Education
- St. John's University, School of Law (J.D., Senior Articles Editor; St. John's Law Review; Dean's List; Dean's Excellence Award) (2016)
- Pennsylvania State University (B.A., Don Davis Ethical Leadership Award Recipient; Dean's List) (2013)
Languages
- English