Baker McKenzie Switzerland, supported by lawyers from Baker McKenzie Germany, advised the shareholders and management team of pom+Group AG (pom+Group) on pom+Group's strategic partnership with White Peaks Capital. Based in Switzerland, pom+Group is a leading consulting and tech-enabled service provider specializing in digitalization and sustainability in the real estate sector.
As part of the transaction, all pom+ partners remain invested in pom+Group and continue to lead the group's management. Founder Peter Staub will remain chairman of the board. The partnership marks White Peaks' first direct equity investment and is expected to accelerate pom+’s growth.
This collaboration will support pom+ in expanding its digital and AI-driven service offerings and pursuing its M&A opportunities beyond Switzerland. The strategy aims to capitalize on trends like the digital transformation of the real estate industry, the sector's role in addressing climate change, and the increasing demand for smart and sustainable living spaces. Looking ahead, pom+ will also focus on driving international expansion, scaling digital solutions, and enhancing its capabilities through strategic acquisition.
The transaction was completed on 17 July 2025. Baker McKenzie Switzerland advised pom+Group`s shareholders and management team on all legal and tax matters related to this deal.
The team was led by M&A Partners Alexander Fischer and Alexander Blaeser, and included
Baker McKenzie Switzerland:
• Markus Wolf (partner, Banking & Finance)
• Susanne Liebel-Kotz (partner, Tax)
• Christoph Stutz (partner, Employment & Competition)
• Kevin Ardüser (associate, M&A)
• Vinzenz Sutter (associate, M&A)
• Nadine Charrière (associate, IP)
• Elena Mani (trainee lawyer)
Baker McKenzie Germany:
• Thomas Gierath (partner, Tax, Munich)
• Jon Marcus Meese (partner, Corporate & Commercial, Munich)
• Eva Kriechbaumer (counsel, M&A, Munich)
• Denise Tayler (associate, Corporate & Commercial, Frankfurt)
About pom+Group:
pom+ is a Swiss consulting company that provides services in construction, facility, property, portfolio and asset management. Their core competencies include strategy development, resource optimization, sustainability consulting, digitalization strategies, and construction management. With a team of over 120 professionals, pom+ has contributed its expertise to approximately 7,000 projects. Founded as a spin-off of ETH Zurich, pom+ serves over 700 clients in Switzerland and abroad through offices in Zurich, Basel, Bern, Lausanne, St. Gallen, Frankfurt, Berlin and Cologne. For more information, please visit https://www.pom.ch/de/
About White Peaks:
White Peaks operates with long-term family capital and combines an institutional fund setup with the flexibility of a family office. Since 2022, they have invested in over 20 direct transactions and private equity funds. White Peaks teams up with entrepreneurs and management teams through three strategies: Direct PE Investments, Direct Private Credit Investments, and PE Fund Investments. They focus on medium-sized, technology-driven B2B companies in Western Europe in software, services, and smart technologies. Their Direct Private Equity fund focuses on primary partnerships with exceptional management teams and entrepreneurs, targeting enterprises with an enterprise value between EUR 20 million and EUR 100 million. For more information, please visit: https://whitepeakscapital.com/
As part of the transaction, all pom+ partners remain invested in pom+Group and continue to lead the group's management. Founder Peter Staub will remain chairman of the board. The partnership marks White Peaks' first direct equity investment and is expected to accelerate pom+’s growth.
This collaboration will support pom+ in expanding its digital and AI-driven service offerings and pursuing its M&A opportunities beyond Switzerland. The strategy aims to capitalize on trends like the digital transformation of the real estate industry, the sector's role in addressing climate change, and the increasing demand for smart and sustainable living spaces. Looking ahead, pom+ will also focus on driving international expansion, scaling digital solutions, and enhancing its capabilities through strategic acquisition.
The transaction was completed on 17 July 2025. Baker McKenzie Switzerland advised pom+Group`s shareholders and management team on all legal and tax matters related to this deal.
The team was led by M&A Partners Alexander Fischer and Alexander Blaeser, and included
Baker McKenzie Switzerland:
• Markus Wolf (partner, Banking & Finance)
• Susanne Liebel-Kotz (partner, Tax)
• Christoph Stutz (partner, Employment & Competition)
• Kevin Ardüser (associate, M&A)
• Vinzenz Sutter (associate, M&A)
• Nadine Charrière (associate, IP)
• Elena Mani (trainee lawyer)
Baker McKenzie Germany:
• Thomas Gierath (partner, Tax, Munich)
• Jon Marcus Meese (partner, Corporate & Commercial, Munich)
• Eva Kriechbaumer (counsel, M&A, Munich)
• Denise Tayler (associate, Corporate & Commercial, Frankfurt)
About pom+Group:
pom+ is a Swiss consulting company that provides services in construction, facility, property, portfolio and asset management. Their core competencies include strategy development, resource optimization, sustainability consulting, digitalization strategies, and construction management. With a team of over 120 professionals, pom+ has contributed its expertise to approximately 7,000 projects. Founded as a spin-off of ETH Zurich, pom+ serves over 700 clients in Switzerland and abroad through offices in Zurich, Basel, Bern, Lausanne, St. Gallen, Frankfurt, Berlin and Cologne. For more information, please visit https://www.pom.ch/de/
About White Peaks:
White Peaks operates with long-term family capital and combines an institutional fund setup with the flexibility of a family office. Since 2022, they have invested in over 20 direct transactions and private equity funds. White Peaks teams up with entrepreneurs and management teams through three strategies: Direct PE Investments, Direct Private Credit Investments, and PE Fund Investments. They focus on medium-sized, technology-driven B2B companies in Western Europe in software, services, and smart technologies. Their Direct Private Equity fund focuses on primary partnerships with exceptional management teams and entrepreneurs, targeting enterprises with an enterprise value between EUR 20 million and EUR 100 million. For more information, please visit: https://whitepeakscapital.com/
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