Sean J.C. Shih

Sean's practice focuses on contentious and non-contentious intellectual property, data privacy, cyber security, and cross-border dispute resolution. He also advises clients on emerging technologies, e-commerce, consumer protection and antitrust issues.

Intellectual Property and Technology

• Advised a leading US media and entertainment company to resolve trademark conflicts with a Japanese contact lenses and cosmetics company.
• Advised a US investment banking company on IP license agreement for acquisition of a Japanese pharmaceutical company’s consumer health business.
• Advised a leading mobile applications and internet services company in a brand licensing cooperation with a Taiwan telecom company.
• Advised clients on negotiation of intellectual property licensing and cloud service agreements.
• Advised a leading Chinese food company in a trademark infringement case in the Eastern District of New York.
• Advised a US microcontroller company in a series of patent invalidation cases in China.
• Advised a US IC design company in a patent infringement case in China.
• Advised a US chemical company and a French industrial gas company in patent infringement cases in Taiwan.
• Advised a Taiwan IC design company, a US semiconductor test product company, a China semiconductor foundry company, and a US counter-drone technology company in trade secret cases in Taiwan.
• Advised a US handcraft distributor to resolve a copyright dispute with a US competitor.
• Advised clients in industries including electronics, cosmetics, luxury goods, pharmaceutical, consumer products, restaurants, baby products, auction, media and entertainment on global trademark portfolio management.
• Advised clients in industries including media and entertainment, social media, audio streaming and auction house on a broad range of copyright issues.

Data Privacy & Cybersecurity

• Advised companies in responding to data breach incidents, including assessing global data breach reporting and notification obligations, and assisted in administrative investigations.
• Advised companies on conducting data privacy and cyber security compliance reviews.
• Advised companies across industries including technology, telecommunications, software, e-commerce, entertainment, beauty and fashion, automotive, pharmaceuticals and medical devices, biotechnology, finance, food and beverage, gaming, and optics on drafting and reviewing various privacy policies.
• Advised companies on cross-border data transfer issues, as well as data processing, sharing, and transfer agreements.
• Advised companies on drafting personal data files security maintenance plans.
• Advised companies to conduct privacy impact assessment on new products and services.
• Advised companies on various data privacy issues, including direct marketing and processing of sensitive personal data.
• Advised companies on personal data sharing and transfer issues in organizational change and M&A.
• Advised companies on providing comments on draft laws and regulations, including amendment to Personal Data Protection Act.
• Advised company on issues regarding use of personal data in AI training and products.

Information Technology

• Advised companies in mapping AI-related regulations and guidelines across APAC jurisdictions.
• Advised a leading US Internet company on AI, data protection, content moderation, consumer protection, anti-competition and IP issues.
• Advised companies on a wide range of products, services and marketing compliance review.
• Advised e-commerce platforms on consumer protection, anti-competition, unfair advertising issues and platform liability for prohibited or restricted products.
• Advised a US medical device and healthcare company on data privacy, consumer protection, antitrust, unfair advertising, IP, and anti-bribery issues.
• Advised a Chinese smart phone company on compliance issues.
• Advised a Taiwan electric scooter company on unfair advertising issues.

Dispute Resolution

• Advised a client in a civil case in the High Court of Justice, Business and Property Courts of England and Wales, Commercial Court.
• Advised a Taiwan listed electronics company is a civil case in the Southern District of Florida.
• Advised clients in an M&A dispute in the Munich District Court.
• Advised a Taiwan trading company in a fraud case in the High Court of South Africa.
• Advised a Taiwan industrial equipment company to resolve a contractual dispute with a Turkish distributor.
• Advised former vice president, the chairman of a major Taiwan media outlet, and a major Hong Kong media outlet in libel cases.
• Advised Taiwan companies including bank, insurance, construction, petrochemical, public transportation, hotel, and luxury car distributor in various civil and criminal litigations and arbitrations in Taiwan.
• Advised US pharmaceutical, medical device, aviation services, agricultural, counter-drone and group buying companies in civil cases in Taiwan.
• Advised clients in criminal cases involving fraud, bribery, market manipulation, insider trading, and violation of the Banking Act.

• Named Recognized Practitioner by Chambers Greater China, 2026
• Named Next Generation Partner in Data Protection by Legal 500 Asia Pacific, 2026
• Named Copyright Star by IP Stars, 2026
• Named Recommended Individual by World Trademark Review 1000 (WTR), 2026

• Taipei Bar Association – Chair, Digital Service and Data Protection Committee
• Taiwan Bar Association – Member, Mediation and ADR Committee and Intellectual Property Committee
• International Association of Privacy Professionals (IAPP)
• Chartered Institute of Arbitrators (CIArb)
• Arbitrator of the Chinese Arbitration Association