Bryan Poon
Biography
Bryan is an Associate in Baker McKenzie's IP, Data and Technology team based in London. Bryan joined Baker McKenzie as a Trainee Solicitor in March 2019 and qualified as a solicitor in March 2021. During his training contract, Bryan was seconded to a leading global FMCG company for six months where he advised on a range of IP, brand protection and commercial matters.
Practice Focus
Bryan's practice encompasses both contentious and non-contentious aspects of IP, commercial and data privacy law, with a particular focus on IP. Bryan has experience in advising clients across a broad range of industries on complex IP transactions, commercial arrangements and strategic advisory matters.
Representative Legal Matters
- Represented L'Oréal in a patent dispute in connection with a purpose-limited patent relating to a haircare product.
- Advised Coats Group plc on the IP aspects of its acquisition of Rhenoflex group, a leading global producer of reinforcement solutions for the footwear and accessories industries.
- Advised several multinational companies on the IP aspects of their demerger and corporate restructuring, including exit from the Russian market.
- Advising a leading global FMCG company on an ongoing basis on various IP matters, including the IP aspects of brand disposals.
- Advising a leading travel technology platform on an ongoing basis on various aspects of its business, including IP, data protection and consumer law issues.
- Assisted several multinational companies with data privacy compliance matters, including advising on data transfer impact assessment, legitimate interest assessment, international data transfer agreements and cookie compliance.
- Advised a large global financial institution on a data incident impacting multiple jurisdictions.
- Advised on, drafted and negotiated various complex commercial agreements, including franchise agreements and technical services agreements.
Professional Associations and Memberships
- Law Society of England & Wales
Admissions
- England & Wales (2021)
Education
- University of Oxford (Postgraduate Diploma in Intellectual Property Law and Practice, Distinction) (2022)
- BPP Law School (LLM Commercial Legal Practice, Distinction) (2019)
- Queen Mary University of London (LLB Law, First Class Honours) (2017)
Languages
- English
- Mandarin
- Cantonese
- Malay
Baker & McKenzie LLP, an English partnership, is a member of Baker & McKenzie International, a Swiss Verein.