Bryan Poon

Associate
Baker & McKenzie London Services Ltd.

Biography

Bryan is an Associate in Baker McKenzie's IP, Data and Technology team based in London. Bryan joined Baker McKenzie as a Trainee Solicitor in March 2019 and qualified as a solicitor in March 2021. During his training contract, Bryan was seconded to a leading global FMCG company for six months where he advised on a range of IP, brand protection and commercial matters.

Practice Focus

Bryan's practice encompasses both contentious and non-contentious aspects of IP, commercial and data privacy law, with a particular focus on IP. Bryan has experience in advising clients across a broad range of industries on complex IP transactions, commercial arrangements and strategic advisory matters.

Representative Legal Matters

  • Represented L'Oréal in a patent dispute in connection with a purpose-limited patent relating to a haircare product. 
  • Advised Coats Group plc on the IP aspects of its acquisition of Rhenoflex group, a leading global producer of reinforcement solutions for the footwear and accessories industries.
  • Advised several multinational companies on the IP aspects of their demerger and corporate restructuring, including exit from the Russian market.
  • Advising a leading global FMCG company on an ongoing basis on various IP matters, including the IP aspects of brand disposals.
  • Advising a leading travel technology platform on an ongoing basis on various aspects of its business, including IP, data protection and consumer law issues.
  • Assisted several multinational companies with data privacy compliance matters, including advising on data transfer impact assessment, legitimate interest assessment, international data transfer agreements and cookie compliance.
  • Advised a large global financial institution on a data incident impacting multiple jurisdictions.
  • Advised on, drafted and negotiated various complex commercial agreements, including franchise agreements and technical services agreements.

Professional Associations and Memberships

  • Law Society of England & Wales

Admissions

  • England & Wales (2021)

Education

  • University of Oxford (Postgraduate Diploma in Intellectual Property Law and Practice, Distinction) (2022)
  • BPP Law School (LLM Commercial Legal Practice, Distinction) (2019)
  • Queen Mary University of London (LLB Law, First Class Honours) (2017)

Languages

  • English
  • Mandarin
  • Cantonese
  • Malay

Publications

  • Author, "Through Alice's looking glass - Patents Court considers abuse of process in DNI proceedings (Lisa Dräxlmaier v BOS)", LexisNexis, November 2022
  • Author, "Patents Court applies the Formstein defence (Vernacare v Moulded Fibre Products)", LexisNexis, October 2022
  • Contributor, "Global Plant Variety Rights Guide" (UK section), Baker McKenzie Resource Hub, published in April 2022
  • Contributor, "Global Plant Variety Rights Summary" (UK section), Baker McKenzie Resource Hub, published in April 2022

Events

  • Speaker, "Assessment of financial remedies in UK intellectual property litigation", Baker McKenzie IP Week, February 2022