Bryan Poon
Biography
Bryan is a senior associate in Baker McKenzie's IP and Commercial team based in London.
During his time at the Firm, Bryan completed a six-month client secondment with Unilever, a leading global consumer goods company where he closely advised the client's business teams on a range of IP, brand protection and commercial matters. The secondment experience provided Bryan with invaluable insight into the practical challenges and issues facing clients.
Clients have described Bryan as being very responsive, solutions orientated and a pleasure to work with.
Practice Focus
Bryan's practice encompasses a broad range of legal areas, covering IP, commercial law and consumer protection. Bryan has experience advising clients across a diverse range of industries, with a specific focus and interest in the Consumer Goods and Retail as well as Luxury Goods and Fashion industries.
Bryan holds a Distinction in the Postgraduate Diploma in Intellectual Property Law and Practice from the University of Oxford and is well-versed across the full spectrum of IP rights. Bryan advises clients on complex IP licensing and sale transactions, as well as strategic IP advisory and contentious matters.
Further, Bryan regularly advises clients on various complex commercial agreements, such as franchise agreements, partnership agreements, distribution agreements and settlement agreements. Bryan also advises clients on their terms and conditions of sale/supply (both in B2B and B2C contexts).
Representative Legal Matters
IP advisory & contentious matters
- Advised a UK leading travel technology platform on a trade mark infringement and passing off matter.
- Advised clients in the beauty and skincare sector on IP enforcement against ‘dupe’ products.
- Acted for a large cosmetics company in a patent dispute relating to hair care products in the UK Court of Appeal.
- Advised a multinational beverage company in relation to certain IP licence disputes.
- Advised a well-known fast food chain in relation to a rogue franchisee’s misuse of trade marks.
IP transactional matters
- Advised PDS Limited on its strategic partnership with Authentic Brands Group in relation to Ted Baker operations in Europe.
- Advised Novonesis on its EUR 1.5 billion acquisition of DSM-Firmenich’s share of the Feed Enzyme Alliance.
- Advised AkzoNobel on the USD 1.35 billion sale of its Southeast Asia decorative paints business to Nippon Paint.
- Advised Coats Group plc on its USD 770 million acquisition of OrthoLite Holdings, a leading global shoe insole maker.
- Advised Unilever on a series of strategic disposals, including the sale of its home care businesses in Latin America and the sale of the Zwitsal baby care business in Europe.
- Advised Haleon, a leading consumer healthcare company, on the GBP 500 million disposal of its ex-US nicotine replacement therapy business to Dr Reddy’s.
Commercial agreements
- Advised a European luxury fragrance brand on making certain strategic updates to its distribution and boutique arrangements in the Middle East.
- Advised a US fast food conglomerate on its UK franchise and licence agreements.
- Advised a major automotive company on its partnership agreements with financial institutions concerning the offering of certain vehicle financing solutions in Europe.
- Advised a luxury hotel business in relation to new sub-franchise arrangements.
- Advised clients on commercial and IP arrangements relating to joint ventures.
Professional Associations and Memberships
- Law Society of England & Wales
- International Association for the Protection of Intellectual Property (AIPPI)
Corporate Responsibility
- Recognised on the 2026 Pro Bono Recognition List of England & Wales.
Admissions
- England & Wales (2021)
Education
- University of Oxford (Postgraduate Diploma in Intellectual Property Law and Practice, Distinction) (2022)
- BPP University Law School (LLM Commercial Legal Practice, Distinction) (2019)
- Queen Mary University of London (LLB Law, First Class Honours) (2017)
Languages
- Cantonese
- English
- Malay
- Mandarin