Bryan Poon

Bryan's practice encompasses all aspects of IP and commercial law, with a particular focus on IP. Bryan has experience in advising clients across a broad range of industries, with a specific focus and interest on the Consumer Goods and Retail as well as Luxury Goods and Fashion industries.

In relation to IP, Bryan advises clients on complex IP licensing and sale transactions where IP assets play a crucial role, as well as strategic IP advisory and contentious matters. Having obtained a Distinction in the Postgraduate Diploma in Intellectual Property Law and Practice from the University of Oxford, Bryan is well-versed across the full spectrum of IP rights, with a particular emphasis and interest on trade marks and patents. Bryan also has experience in advising clients on plant variety rights and is a co-author of the UK chapter of the Firm’s Global Plant Variety Rights Guide and Summary.

In relation to commercial agreements, Bryan advises clients on various complex commercial agreements, including franchise agreements, partnership agreements and settlement agreements.

IP advisory & contentious matters

• Advised a leading travel technology platform in relation to a pre-action complaint concerning alleged trade mark infringement and passing off.
• Advised a large cosmetics company in a patent dispute in the UK Court of Appeal. 
• Advised a multinational brewer in relation to contractual disputes concerning IP licences.
• Advised a global conglomerate on settlement of certain IP issues such as IP wrong pocket claims arising from a complex carve-out.

IP transactional matters

• Advised PDS Limited, a global end-to-end sourcing and manufacturing platform, on the IP aspects of its strategic partnership with Authentic Brands Group in relation to Ted Baker operations in Europe.
• Advised Coats Group plc on the IP aspects of its acquisition of Rhenoflex, a leading global footwear solutions business.
• Advised several multinational companies on the IP aspects of their demergers and corporate restructurings.
• Advising a leading global consumer goods company on an ongoing basis on various trade mark matters, including assisting with due diligence of trade mark portfolio in connection with brand disposals.

Commercial matters

• Advised an European luxury cosmetic business on certain strategic updates to its distribution and boutique arrangements in the Middle East.
• Advised a UK leading cosmetic and skincare brand on updating its franchising arrangements with a partner in the Middle East.
• Advised a US fast food conglomerate on its template UK franchise and licence agreements.
• Advised a major automotive company on its partnership agreements with financial institutions concerning the offering of certain vehicle financing solutions.

• Law Society of England & Wales
• International Association for the Protection of Intellectual Property (AIPPI)