Photo, Marina Hurtado Cruz

Marina Hurtado Cruz

Associate
Baker & McKenzie Abogados, S.C.

Biography

Marina Hurtado-Cruz leads the Baker McKenzie's Patent practice in Mexico. With more than a decade of experience handling sophisticated intellectual property matters, she advises on a broad range of areas including licensing, prosecution and litigation of patents, utility models, industrial designs and trademarks. In addition to this, Marina practices in the area of health law and regularly advises clients on advertising and promotion law.

Practice Focus

Marina's practice includes counseling, strategy and contentious cases for the protection and defense of patents and brands. She handles administrative litigation before the Mexican Institute of Industrial Property, nullity trials before the Federal Tribunal on Administrative Matters, constitutional litigation before the Collegiate Circuit Courts and District Courts.

She advises on advertising and labeling pre-clearance for new products and campaigns, promotions, commercial information and sanitary affairs and handles procedures before the Federal Consumer Protection Agency, the Federal Commission for the Protection Against Sanitary Risks and the Interior Ministry.

Representative Legal Matters

  • Handled counseling of patents, utility models and industrial designs for various clients. Coordinated audits, due diligence, licensing and strategy development for the protection, prosecution and defense of these rights.
  • Litigated numerous infringement and nullity cases. Implemented winning trial strategies to protect and enforce intellectual property and advertising campaigns of leading companies in a variety of industries, such as pharmaceuticals, healthcare, cosmetics, food and beverages, consumer goods and alcohol.
  • Mediated intercorporate and corporate-university technology transfer negotiations, and counseled these clients in the protection of intellectual property issues.
     

Admissions

  • Mexico (2007)

Education

  • Univ. Nacional Autonoma of Mexico (Diploma in Energy Law) (2018)
  • Institute INEDUFARM (Diploma Degree in Sanitary Regulation for the Pharmaceutical Industry) (2013)
  • Munich Intellectual Property Law Centre (LLM Intellectual Property) (2009)
  • Universidad Nacional Autónoma de Mexico (Law Degree) (2007)

Languages

  • English
  • Spanish