As part of the EU Green Deal launched in 2019, a strong mandate has been issued to ensure consumers receive reliable, comparable and verifiable information to enable them to make more sustainable decisions and to reduce the risk of greenwashing.
The proposed European Union (EU) Green Claims Directive was tabled by the European Commission in March 2023 and aims to address greenwashing and introduces stringent requirements on various aspects in tackling false environmental claims.
Download our full guide to managing greenwashing legislation in the EU
Key Areas of the EU Claims Directive
Explore the full scale of what's needed to prepare for the EU Green Claims Directive. Download the guide.
Key Actions to Take
It may be a few years before the requirements of the EU Green Claims Directive become mandatory, but it is crucial to take action now.
1. Stay Up to Date
2. Collaborate with Others
3. Analyze Marketing
4. Collect Crucial Data
5. Publish Information
Contact us to find out how you can get legal advice on how to
|Review your use of green claims
|Closely monitor the progress of the proposed directive
|Consider how to adapt and modify existing business practices