In today's economic landscape, franchising presents an ideal growth opportunity for brands and entrepreneurs alike. By equipping small business operators with the power and know-how of a global brand, companies can expand quickly and strategically while stimulating economic growth and job creation in local markets.

In this video, Partner Kevin Maher and Associate Ximena Couret speak with Pepe Zhang, Associate Director and Fellow at the Atlantic Council Adrienne Arsht Latin America Center, about franchising as a growth opportunity in Latin America and the Caribbean. Their discussion covers why brands should consider Latin America, specifically, for expansion, as well as the benefits of franchising compared to other investment and business models. Kevin and Ximena also examine the most significant risks for brands expanding to a new market, along with tips for navigating past barriers to entry.

Watch the full video below.

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