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Florian Tannen

Baker McKenzie Rechtsanwaltsgesellschaft mbH von Rechtsanwälten und Steuerberatern


Florian Tannen is a partner in the Munich office of Baker McKenzie with more than 10 years of experience. He advises on all areas of contentious and non-contentious information technology law, including internet, computer/software and in particular data privacy law. Before joining the Firm, Florian worked for two major law firms and a large US-based technology company.

Practice Focus

Florian focuses this practice on information technology law, including internet (e-commerce and m-commerce), computer/software and data privacy law. He also advises on matters relating to intellectual property, unfair competition, compliance and general contract law. Florian also has a strong focus in the automotive, pharma and healthcare as well as the industrials, manufacturing and transportation sector and is accompanying several large corporations with the go-to-market of products and services processing data. Florian also leads several major, complex proceedings before German Data Protection Authorities.

Representative Legal Matters

  • Advised a globally operating automotive company on data protection law for a large-scale cooperation agreement on the development of systems for automated driving.
  • Advised a globally operating automotive company on the implementation of the new Sale of Goods Directive and Digital Content Directive in relation to all Connected Services across the EU.
  • Advised a globally operating automotive company on the introduction of new sales models and products in the automotive industry.
  • Advised a globally operating automotive company on the introduction of a group- and brand-wide B2C platform for the distribution of (connected car) solutions, function-on-demand services, products and service in more than 40 countries.
  • Advised an American healthcare company in data security law in connection with the introduction of a home-dial system with cloud solutions as well as product related and regulatory issues in 81 countries; preparation of standard contracts and negotiation of onward transfer agreements.
  • Advised a large commercial law firm in connection with a ransomware attack (incl. support during the proceedings before the authorities).
  • Advised a global manufacturer of medical products on various data protection authority proceedings and accompanying data protection law advice in this context (in particular also with reference to the Schrems II decision of the ECJ).
  • Advised a pharma company on data protection law for the implementation of a global HR database.

Professional Honors

  • Rising Star for Technology, Media and Telecommunications, in Best Lawyers Expert Guides Rising Stars 2021 & 2022
  • Next generation partners in information technology: data protection, Legal 500 Europe 2021/22
  • The Best Lawyers in Germany 2022 edition for Data Security and Privacy Law, Information Technology Law 2021
  • Top IT-lawyers 2019/2021, Wirtschaftswoche
  • Rising Star in TMT, IFLR Europe 2019


  • Germany (2011)


  • Higher Regional Court of Munich (Part II Exams) (2010)
  • Higher Regional Court of Munich (Assessor Exam) (2010)
  • Ludwig Maximilian University of Munich (2008)