Photo, Simone (Bach) Rieken LL.M.

Simone (Bach) Rieken LL.M.

Baker McKenzie Rechtsanwaltsgesellschaft mbH von Rechtsanwälten und Steuerberatern


Simone Rieken is a senior associate in Baker McKenzie's Frankfurt office and a member of the Information Technology Practice Group. Prior to joining the Firm, she worked for a large German corporate law firm, focusing on IT and data protection law. She studied law at the University of Trier and at Queen Mary, University of London and clerked in Hamburg and Los Angeles. 

Practice Focus

Simone advises national and international companies on all aspects of IT and data protection law. She focuses on data protection with regard to direct marketing and related tracking and profiling activities. Another focus of her practice is on IT (outsourcing) projects and agile software developments.

Representative Legal Matters

  • Seconded to one of the world's largest management consulting, technology and outsourcing service providers to work on transactional contracting.
  • Advised in connection with RfPs for IT projects and outsourcing, including the drafting of contracts and the preparation of proposals.
  • Advised on data protection concerning the implementation of a data management platform and related website tracking and profiling.
  • Advised concerning direct marketing campaigns pursuant to data protection and unfair competition law, including the drafting of related consents.
  • Advised with regard to mobile applications and online shops pursuant to data protection and e-commerce law.
  • Advised globally operating clients from various industries on the implementation of the GDPR, including the drafting of notices, contracts and declarations of consent.

Professional Honors

  • Rising star in information technology: IT transactions and outsourcing, Legal 500 Europe 2021

Professional Associations and Memberships

  • Deutsche Gesellschaft für Recht & Informatik e.V. (DGRI) - Member
  • International Association of Privacy Professionals (IAPP) - Member


  • Germany (2014)


  • Higher Regional Court of Hamburg (Assessor Exam) (2013)
  • Queen Mary, University of London (LL.M.) (2011)
  • University of Trier (Referendar Exam) (2010)


  • English
  • German


Co-author (with Lukas Feiler, et al.) Handbook "Hinweisgebersysteme - Implementierung in Deutschland, Österreich und der Schweiz," 2nd edition by Nic Behr, Felix Ruhmannseder and Georg Krakow, Müller C.F. Wirtschaftsrecht series, June 2021 

Co-author (with Hagen Köckeritz and Holger Lutz), Outsourcing in Germany, Lexology, 13 February 2019

Co-author (with Holger Lutz), Employee Monitoring (Germany), in Legal Solutions – Practical Law, Thomson Reuters 2019

Co-author (with Holger Lutz), “Agile Softwareentwicklung – Werkvertrag oder Dienstvertrag?,” Betriebsberater‚ S. 3016


Speaker, "DSGVO und Marketing," seminar at Growth Alliance - The AgTech and FoodTech Accelerator, Frankfurt, October 2019