Baker McKenzie Cairo office has advised Maseera Holding for Financial Investments ("Maseera"), a leading digital financial services provider (FSP) for low and middle-income individuals and MSMEs, on its strategic acquisition of ADVA, a leading consumer finance platform in Egypt. This acquisition marks a significant milestone in Maseera's mission to enhance its AI-driven solutions and expand its presence in North Africa.
By leveraging ADVA's innovative AI-driven credit scoring model, Maseera aims to unlock inclusive credit access for millions of under-served Egyptians, effectively addressing a critical gap in the financial services landscape. This strategic move not only strengthens Maseera's technological capabilities but also positions ADVA as its dedicated technology and data analytics hub for the region.
Leading on the transaction, Hani Nassef, Partner and Head of M&A at Baker McKenzie Cairo, commented: "This acquisition marks a pivotal moment for Maseera as it continues to innovate and expand its reach by integrating ADVA's advanced AI-driven credit scoring model. Our team at Baker McKenzie is proud to have played an important role in facilitating this deal."
The Cairo team at Baker McKenzie was led by Partner Hani Nassef, with assistance from Counsel Bassem Abdelrahman, and Associates Chirouette Elmasry and Hala Mohamed.
This deal marks the first acquisition by Maseera Holding following its recent acquisition by 2PointZero.
The collaboration between Maseera and ADVA is expected to set a new benchmark for AI-driven financial solutions in the region.