Baker McKenzie is pleased to invite you to an exclusive in-person event in Dubai on Monday, 27 October 2025, focused on the evolving branded residences market.
Branded residences are transforming the luxury real estate landscape across the Middle East - evolving from niche offerings into a sophisticated global asset class. Combining the cachet of world-renowned brands with the permanence of ownership, these developments appeal not only to lifestyle buyers seeking service and exclusivity, but also to institutional investors pursuing yield and long-term value.
As demand accelerates, developers, operators, and brand owners are navigating increasingly complex commercial, operational, and legal frameworks to deliver differentiated, future-ready products that meet evolving buyer expectations across wellness, sustainability, and design.
Join moderator Keri Watkins alongside our cross-regional team of real estate and hospitality specialists, and leading industry speakers from Royal Development Company, Savills, and EQ Group, for a dynamic discussion exploring how the branded residence model is developing across the region.
The panel will examine:
- From niche to mainstream: the evolution of branded residences and how the sector is redefining luxury living.
- Regional insights: key growth drivers, emerging trends, and the Middle East market outlook.
- Structuring the deal: legal and commercial frameworks for successful brand-developer partnerships.
- Monetising the brand premium: fee structures, valuation considerations, and investor perspectives.
- From launch to legacy: sales, marketing, and long-term value strategies for sustainable success.
The event is free to attend, however spaces are limited, so please register your interest using the registration buttons by 20 October 2025.
We hope to see you there. If you have any queries regarding the event, please contact Jenny Medina or Keri Watkins.
Private client meetings
If you would prefer to set up a one-to-one meeting with our presenters, please message uae.bd@bakermckenzie.com
