Fayes Investeringar 1 AB, a company controlled by a consortium consisting of Polaris Private Equity, Niklas Lundqvist, founder and member of the Board of Directors of Awardit, Samir Taha, chairman of the Board of Directors of Awardit, as well as the larger shareholders Filip Engelbert, and Jonas Nordlander, has announced a public takeover offer to the shareholders of Awardit to acquire all outstanding shares in Awardit for a cash remuneration of SEK 132 per share. The offer values the total number of shares in Awardit to approximately SEK 1,143 million. The shares in Awardit are admitted to trading on Nasdaq First North Growth Market in Stockholm.

Awardit helps businesses increase revenue and profitability by implementing and operating  loyalty programs, incentive programs and gift card programs targeting B2B & B2C customers. Awardit provides customers with program platforms on SaaS-basis, content in the form of commerce opportunities, partner networks as well as third party distribution of gift cards. The programs are normally provided on white label basis but Awardit also operates several private labels. Awardit is the largest company and platform in the Nordics in the sector.

Baker McKenzie acted as legal advisor to the independent bid committee of Awardit with a Capital Markets team consisting of Stefan Balazs, Joakim Falkner and Monica Ericson.

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