Yuliana Salamanca Jaramillo

Yuliana Salamanca Jaramillo

Baker & McKenzie S.A.S.


Yuliana embarked on her legal career in 2006 as a law clerk while pursuing her law degree. Her academic achievements were recognized with scholarships from Boston University and Colfuturo, a Colombian non-profit organization, which supported her advanced studies and law masters.

She has a wealth of experience in handling intellectual property cases for numerous multinational corporations. Her expertise spans trademark and copyright issues, with a current focus on artificial intelligence and digital media. In 2013, she served on a secondment to a client’s intellectual property council in Illinois, USA, and in 2017, she worked from Baker McKenzie Zurich, interacting with key clients based in Switzerland.

Yuliana is also committed to giving back to the community through her pro bono work with Fundación Pro Bono Colombia, providing legal assistance to those unable to afford legal services. She is licensed to practice law in Colombia.

In 2024, her exceptional contributions to the field were recognized when she was named a Next Generation Partner in the Legal 500 and received a Silver classification in Colombia by the World Trademark Review.

Beyond her legal practice, Yuliana leads the “Semillero de Inteligencia Artificial y Propiedad Intelectual” research group at Universidad de los Andes. She regularly shares her insights on these topics through articles and talks for various newspapers, magazines, and radio stations.

Practice Focus

Yuliana Salamanca Jaramillo, a partner at Baker McKenzie Bogota, is a trailblazer in intellectual property law. With a career spanning over a decade, she has managed complex cases for multinational corporations, specializing in trademark and copyright issues, and emerging areas like AI and digital media. She advises on trademark prosecution, enforcement, unfair competition, and handles licensing and IP agreements. Her clientele spans diverse industries and she manages trademark portfolios across Latin America, Brazil, and the Caribbean. Currently, she is advising on IP rights in the metaverse. Recognized as a Next Generation Partner in Legal 500 and awarded a Silver classification by the World Trademark Review, Yuliana is a leader in her field.

Representative Legal Matters

  • Trademark Recovery & Portfolio Management: Represented an American construction equipment and machinery company, successfully recovering trademarks across Latin America and settling US cases. Currently serves as the primary contact for all trademark matters and manages the client’s Latin American portfolio.
  • Acquisition Due Diligence: Conducted comprehensive due diligence for an international tobacco group during its acquisition of a Colombian tobacco company, providing strategic advice and insights.
  • Advertising Review Coordination: Coordinates advertising reviews for a major US restaurant chain across Spanish-speaking countries in Latin America, ensuring cultural appropriateness and regulatory compliance.
  • Counterfeit Enforcement: Handles enforcement for a significant US Tech Company, addressing all counterfeit issues in Colombia and safeguarding the company’s intellectual property rights.
  • AI Advisory: Provides advice to clients on the responsible use of Gen AI to create connections, navigating the intersection of technology and law.
  • IP Portfolio Management: Manages the intellectual property portfolios of major Colombian companies and multinationals, offering strategic guidance and robust protection for their valuable assets.

Professional Honors

  • Legal 500 Latin America, Next Generation Partner for Intellectual Property in Colombia (2024) 
  • World Trademark Review, Silver ranking for Individuals in Colombia (2024)
  • Rising Star for Intellectual Property in Colombia, Legal 500 Latin America (2023)
  • Bronze ranking for natural persons in Colombia, World Trademark Review (2023)

Professional Associations and Memberships

  • Boston Bar Association - Member
  • US University Alumni Network sponsored by the US Embassy in Colombia - Steering Committee
  • Boston University Alumni Club in Colombia - Ambassador


  • Colombia (2008)


  • Boston University School of Law (LLM in American Law with emphasis on Intellectual Property) (2013)
  • Universidad de los Andes (Master in Commercial Law) (2011)
  • Universidad de los Andes (JD) (2008)


  • English
  • Spanish