Yuliana Salamanca Jaramillo

Yuliana Salamanca Jaramillo

Baker & McKenzie S.A.S.


Yuliana Salamanca Jaramillo is a senior associate in the Intellectual Property Practice Group in Baker McKenzie Bogota, where she started working as a law clerk while enrolled in law school in 2006. She received scholarships from Boston University and Colfuturo, a Colombian non-profit organization, for her higher education and masters in law.

Yuliana has handled legal assignments relating to trademark and copyright prosecution and litigation, particularly matters related to infringement and unfair competition actions, licensing and IP agreements. In 2013, she participated in a secondment to a client’s intellectual property council in Illinois, United States. In 2017, she worked from Baker McKenzie Zurich, where she was able to meet important clients based in Switzerland. She does pro bono work for Fundación Pro Bono Colombia, which provides legal advice to people in need who cannot afford to pay legal services. Yuliana is licensed to practice in Colombia.

Practice Focus

Yuliana advises on trademark prosecution, enforcement and unfair competition. She also does licensing and IP agreements. Her clients come from a broad range of industries, including fashion, food, alcohol, cosmetics, heavy machinery, technology, tobacco and pharmaceuticals. She participated in successful cases on enforcement through cease and desist letters, civil actions, criminal actions and border measures related to trademark infringement. Her experience includes managing trademark portfolios and enforcement for multinational clients all over Latin America, Brazil, and the Caribbean.

Representative Legal Matters

  • Represented an American construction equipment and machinery company in recovering trademarks in different countries in Latin America and settling cases in the US. Currently serves as the client’s main contact for all trademark matters and the management of its portfolio in Latin America.
  • Advised on and conducted due diligence for an international tobacco group in its acquisition of a Colombia-based tobacco company.

Professional Associations and Memberships

  • Boston Bar Association - Member
  • US University Alumni Network sponsored by the US Embassy in Colombia - Steering Committee
  • Boston University Alumni Club in Colombia - Ambassador


  • Colombia (2008)


  • Boston University School of Law
  • Universidad de los Andes


  • English
  • Spanish
  • Author "Blockchain y Propiedad Intelectual", La República, September 2018
  • Author, "Lo que debe saber sobre medidas en la frontera y Propiedad Intelectual", La República, June 2017
  • Author " Éxito no pudo evitar que Nuria Carulla registrara su nombre como marca", La República 2016
  • Author, "Protección de Marcas Extranjeras Notorias en el Acuerdo de Promoción Comercial entre Colombia y Estados Unidos", Colfuturo, May  2014
  • Co-author, "Article on Border Measures," Colombian-American Chamber of Commerce, April 2010
  • Author, "Border Measures in Andean Community and Colombia," Diario La República, August 2008