Pedro Londoño

Pedro has experience in the private sector where he has assisted national and international companies in the protection and enforcement of their Intellectual Property rights. His work has focused in the legal protection and enforcement of trademarks, patents and copyright.

Additionally, Pedro led, as Secondee, the Anti-Counterfeiting team for The Americas Region of one of the main pharmaceutical companies in the industry.

• Participated in the due diligence for one of the most important transactions in Colombia in the recent years, where he was part of the team that analyzed the IP rights owned by the objective company in the transaction. 
• Headed the Anti-Counterfeiting team for The Americas Region of one of the most important pharmaceutical companies in the world, with a strong global presence in the consumer healthcare, pharmaceutical and vaccine businesses. 
• Supported a leading North American tool company in the registration of a color trademark in Colombia, where there are currently only around 50 registered color trademarks. Aided the client persuading the Deputy Superintendent to grant the registration, and revoke the Trademark Office's decision that refused its registration in first instance. 
• Aided a British leading company in the alcoholic beverages field to attain the registration of one of their flagship vodka trademarks in Colombia.
• Helped an American multinational conglomerate corporation operating in the fields of industry, worker safety, health care, and consumer goods in attaining the declaration of the well-known character (notoriety) of their trademark in classes 9 and 10 in Colombia.

• Participated in the Global Compass for Youth initiative led by Baker McKenzie and Apple, Inc., where attention lines and support was provided for youth during the beginning of the COVID-19 pandemic.
• Supported Fundación AlasCinco (which works towards abolishing children malnutrition in Colombia) in an opposition proceeding against the registration of a trademark that was confusingly similar to their flagship product ROLA LA GRANOLA.
• Currently assists Green & Inclusive (a non-profit organization that supports vulnerable communities in their social and economic development through agriculture) in the clearance to register their IP rights in Colombia.