Photo of Serena King

Serena King

Associate
Baker & McKenzie Services Ltd.

Biography

Serena is an associate in the Intellectual Property and Technology team in Baker McKenzie's London office. She joined Baker McKenzie as a Trainee Solicitor in March 2019 and was admitted as a solicitor in England and Wales in March 2021. During her training, Serena was seconded to Google's Commercial Legal Team for six months.

Practice Focus

Serena's practice covers a range of intellectual property and technology work, with a particular focus on intellectual property. She has experience in advisory and contentious IP matters, with particular interest in the TMT, CG&R and healthcare sectors.

Representative Legal Matters

  • Assisted on a number of contentious matters, including brand protection and anti-counterfeiting programs and IP litigation.
  • Representing a patent proprietor in a claim for infringement of 5 patents relating to safety systems applied to telescopic handlers, against a major competitor.
  • Advised number of new media, social and online platform clients in relation to content regulation, platform regulation, and associated digital media issues.
  • Advised a range of consumer goods and retail clients on matters of brand enforcement including assisting with a global enforcement program. 
  • Advised on and drafted a variety of commercial contracts.

Professional Associations and Memberships

Law Society of England & Wales - Member

Admissions

  • England & Wales~United Kingdom (2021)

Education

  • BPP Law School (LLM Commercial Legal Practice Course, Distinction) (2019)
  • University of Liverpool (LLB Law with Spanish, First Class) (2017)

Languages

  • English
  • Spanish

Firm Committee Memberships

BakerOpportunity Steering Committee Member