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Serena King

Baker & McKenzie Services Ltd.


Serena is an associate in Baker McKenzie's IP, Data and Technology team based in London. Her practice encompasses a broad range of intellectual property, commercial and technology law. She has a particular focus advising on brand enforcement, product counsel and platform liability issues.

She joined Baker McKenzie as a trainee in March 2019 and was admitted as a solicitor in England and Wales in 2021.

In recent years, Serena has undertaken several in-house secondments to deepen her industry knowledge.

Serena is heavily involved in Baker McKenzie's pro bono and social mobility initiatives through her role on the BakerOpportunity Steering Committee.

Practice Focus

Serena regularly advises on a broad range of both contentious and advisory aspects of IP, Technology and Commercial law, with a particular focus on brand enforcement (specifically trade mark, passing off, design and copyright infringement), product counsel and platform liability issues. She also advises on a range of consumer, privacy and commercial law issues.

Representative Legal Matters

  • Provided complex advice to a number of new media, social and online platform clients, relating to IP, intermediary liability and cutting-edge product counsel issues including concerning the integration of generative AI.

  • Advised a range of social and online platform clients on compliance with the Digital Single Market Copyright Directive, Digital Services Act and the AVMS Directive.

  • Acted for a global luxury fashion company in relation to online and offline IP enforcement matters.

  • Represented a number of leading technology companies on contentious matters such as IP, commercial and technology litigation in the IPEC and High Court.

  • Advised clients in a wide variety of industries (including technology, consumer goods and retail, financial services and healthcare) on GDPR compliance, including conducting compliance assessments and advising on recommended implementation steps.

Professional Associations and Memberships

  • Law Society of England & Wales - Member


  • England & Wales~United Kingdom (2021)


  • Oxford University (Postgraduate Diploma in Intellectual Property Law and Practice) (2023)
  • BPP University Law School (LLM Commercial Legal Practice Course, Distinction) (2019)
  • University of Liverpool (LLB Law with Spanish, First Class) (2017)


  • English
  • Spanish

Firm Committee Memberships

  • BakerOpportunity Steering Committee Member