Cynthia Cole, Michelle Heisner, and Teisha Johnson, partners at Baker McKenzie, have co-authored an article in Law360 titled "Electronic Shelf Labels Pose Myriad Risks For Retailers." The article explores the adoption of electronic shelf labels (ESLs) by retailers and the associated legal and regulatory risks.
While ESLs offer benefits like streamlined pricing updates and improved operational efficiency, they also bring legal risks related to privacy issues, technical glitches and antitrust implications. The authors emphasize the importance of assessing these risks and implementing guidelines to ensure compliance.
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