In brief
Through Disposition No. 954/2025, published in the Official Gazette on 4 September 2025 ("Disposition"), the Undersecretariat for Consumer Protection and Fair Trade ("Undersecretariat") updated the regulatory framework applicable to terminating contracts entered into remotely and through e-commerce.
In focus
The Undersecretariat unified existing regulations aimed at protecting consumers in remote contracting and e-commerce. The aim of this regulatory unification is to make it easier for suppliers to understand and comply with the rules, while also helping consumers become more aware of their rights and how to exercise them.
The Disposition’s key aspects include the following:
- Suppliers must maintain a "Regret Button" that lets consumers withdraw from a product purchase or service contract. The Disposition establishes special conditions for exercising this right in specific cases, such as when purchasing tickets for events and contracts for tourism purposes.
- Certain exceptions apply to exercising the right of regret, such as when purchasing perishable goods, services already used, or contracts entered into for resale or productive integration purposes.
There is a new obligation requiring suppliers to include a link called "Service Termination Button" through which consumers may request to cancel the contracted service. - A 24-hour deadline has been established by which suppliers must provide consumers with the identification or registration code of the submitted request and take the necessary steps to process the requested revocation and/or cancellation.
- Minimum standards have been set for customer service, including the obligation to maintain service hours consistent with commercial operations and to clearly inform consumers of the available contact channels.
- Suppliers have been granted 60 days to adapt their digital platforms to comply with the new requirements.
The Disposition, which entered into force on the date of its publication in the Official Gazette, repealed Resolution Nos. 316/2018 and 424/2020.
Catalina Beñatena, Associate, has contributed to this legal update.