In brief
Thailand is moving forward with plans to introduce a lemon law regime aimed at strengthening consumer protection for defective products. The draft has now been approved by the Cabinet and will move to Parliament for consideration alongside a separate citizen‑initiated bill. While the final details remain unclear, businesses can expect clearer remedies for defective products and potentially broader liability across the supply chain.
Recent developments: Cabinet approval and parliament acceptance
On 16 June 2026, the Thai Cabinet approved a draft Lemon Law Bill proposed by the Office of the Consumer Protection Board (OCPB). This follows an earlier citizen‑initiated draft led by the Thailand Consumers Council, which had already been accepted into the House of Representatives process.
On 24 June 2026, the House of Representatives accepted both draft bills for consideration and referred them to a legislative committee for further review (Stage 2).
This marks the formal progression of the proposed Lemon Law into the legislative stage.
What to expect and what this means for businesses
The proposed regime introduces a more structured approach to consumer remedies for defective products and is likely to raise expectations regarding how businesses manage product-related issues.
In particular, businesses can expect clearer statutory remedies, including repair, replacement, or refund within defined timeframes, as well as expanded obligations across the supply chain, potentially extending to manufacturers, importers, and sellers. As a result, businesses may need to reassess their product quality control systems, after‑sales frameworks, contractual allocation of liability, and complaint handling and returns processes.
Next
Businesses should closely monitor legislative developments relating to the proposed Lemon Law regime in Thailand, as it may significantly affect the liabilities and compliance obligations of business operators. Our team will continue to monitor developments and provide updates on any material progress.
For further information regarding the Lemon Law Bill, product liability law, or other consumer protection laws, please contact our team at Baker McKenzie.
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Haruthai Chaisanee, Pongtorn Jittapinijmas, Woraphan Khunakornkorbkij, Sirapop Amorncheewanun and Chanikarn Anchananan, Associates, have contributed to this alert.