The Business Development Coordinator /Senior Coordinator, Transactional Practice Group will assist with the implementation of the North America strategy for the Transactional practice group to maximize client retention and growth. Working closely with the partners, the role holder is an integral part of the Group’s Business Development team, focusing on business development, overseeing the maintenance of business development and marketing collateral for the Group, maintaining the team's experience database, monitoring progress against planned priorities, supporting client teams, client relationship management, submissions for directories, elevating the profile of the Practice Group, preparing pitches and RFPs, driving webinars and thought leadership sessions and developing its strategy for major events.
This is a hands-on position that requires the role holder to provide proactive, reliable marketing support to the Transactional practice. The person should be highly organized, detailed oriented, have good project management skills, strong client service orientation, excellent written and verbal communications skills, and an interest in commercial and business issues.
Business Development Support for the Transactional Practice Group: 
  • Work with all members of the Transactional Business Development team to identify new business opportunities with new and existing clients  
  • Work with other regional and global practice groups and industry groups to develop new work and cross-selling opportunities and assists those groups to develop and implement strategies to capture those opportunities
  • Assist with the development of proposals, including collecting relevant content such as practice area descriptions, representative matters, and client/matter information
  • Help to quality assure and produce the final product
Client Relationship Research:
  • Conduct client research, including research on Firm-specific information such as billings, matters, and relevant timekeepers
  • Liaise and exchange information with other practice groups targeting the same clients
  • Submit information to and gathers information from BakerCI to capture client activities and contacts to inform client outreach and strategy
Experience Database:
  • Maintain and update Groups experience database with new matters and use this database to identify "Tier 1" matters that should be highlighted in pitches, proposals, RFPs, and through Social Media and/or via the Firms website
Business Development and Marketing Collateral:
  • Develop and maintain digital and hard copy marketing collateral.  Collects client/matter information for all practice sub-groups, updates practice group information, relevant capability statements, rankings and awards, CVs, Bios, and any other relevant materials, including those appearing on the Firm’s external website
Business Planning: 
  • Assist with the preparation of materials and conduct research to facilitate business planning
  • Track the progress against the practice group business plan and in consultation with the head of the group and senior BD members, proactively notifies and follow up with accountable partners as needed
  • Assist in reviewing submissions prepared by the directories team and track all rankings and awards
  • Collaborate with key members of the Global Business Development group to submit data to league tables, such as those published by Merger Market and Thompson Financial, etc.
  • Work in conjunction with the communications team to assist in identifying relevant content for social media channels
  • Work with attorneys to develop their own social media channels to promote the Firm and its practice, and track media mentions on behalf of the Group
  • Assess other profile-raising activities against the strategic objectives of the Transactional Practice Group and conducts a cost/benefit analysis
  • Engage in sponsorship and conference opportunities, memberships, and associations. Produces, distributes, and tracks client alerts and internal and external newsletters
Brand Management: 
  • Ensure the Firm's brand and that of the Group are maintained
  • Coordinate with the Firm’s web support team to ensure website content is up-to-date and relevant 
Firm Positioning and Events: 
  • Maintain the Group’s mailing list 
  • Work with the local office resource(s) to execute the Group's client seminars, conferences, webinars, internal meetings, sponsorships/partnerships with outside organizations, and all other events in which Firm and Group representation and participation are necessary
Budget Management:
  • Work with the Business Development lead and other senior leaders to develop business cases for budget requests based on business planning and is aware of the budget available from both Regional and Global sources  
  • Monitor Group business development expenditures, develop and obtain necessary approval on all business development expenses from practice group managers
Practice Group Administration: 
  • Maintains the Group’s email distribution lists and calendar.  Updates Group intranet site with relevant material.  Supports matter database collection and uploads
  • Other duties as assigned to develop and drive regional strategy.
Skills and Experience:
  • Bachelor's degree is required, preferably in marketing, communications, business, or a related field
  • Two or more years of business development, marketing, or another relevant field preferably in a legal or other professional services environment
  • Excellent written and verbal communication skills
  • Self-motivated and independent, able to work with minimum supervision
  • Well-developed and sophisticated organization, communication, and interpersonal skills, with a proven ability to relate to and gain the confidence of people at all levels within an organization, as well as an ability to build strong relationships and work in a collaborative environment
  • Organized, detail-oriented individual with strong project management skills, and the ability to work on multiple tasks with competing deadlines
  • Strong computer skills (including Outlook, MS Word, Excel, PowerPoint, Adobe Acrobat, or similar)
    High level of discretion, diplomacy, and a commitment to maintaining the highest level of confidentiality
  • High level of energy and persistence, and understanding of the importance of delivering exceptional customer service to internal and external clients
  • Familiarity with the internet and web-based platforms


The base compensation for this position is targeted at $30-35.00 hourly if located in New York City or if located in an office in the state of California.