Description

Role Purpose:
To lead the business development, client development and marketing support for the two Regional Practice Groups, working closely with the RPG Leader and the Steering Committees to develop and execute the regional strategy in the LATAM region.
 
Main Responsibilities:
 
Business Planning and Budgeting
  • With the LATAM Chair and Committee, develop the Practice Groups' BD and marketing strategy in the LATAM region, including its annual business plan and budget and manage implementation
  • Identify and develop practice specific service offerings, working with practice groups, including creation of marketing collateral, training materials/presentations and thought leadership programs relating to these services
Management of the Group's Steering Committee
  • Work with the RPG Leaders to create an engaged and enthusiastic LATAM Committee and to work closely with the LATAM's Industry Group Leaders
  • Advise and guide Committee on priorities, most valuable opportunities and use of resources 
  • Organize and facilitate LATAM Practice Group Steering Committee meetings and group meetings at the Americas Meeting, including developing agendas and materials, securing speakers, etc
Client Development
  • Build client pipelines and development plans for opportunity assessment and growth through the inclusion of LATAM practice groups in global client plan
  • Work with the Steering Committee to lead the IGs' Industry Key Client (IKC) programmes and the LA Client Program, engaging with IKC teams LA client teams to assist with their business plans, solicit and share market and client intelligence
BD, Client and Marketing Support Network
  • Work with the Global PGs Managers to lead and guide the Group's BD, client and marketing support network; develop and host regular calls with colleagues who serve in the practices to share BD opportunities, client development ideas and Firm service offerings
  • Work with, guide and coach In-Market marketing and business development staff in order to ensure consistency of initiatives
Profile Raising & Communications
  • Identify and manage conferences, seminars, events & sponsorships, in particular, the PGs' flagship events
  • Identify and develop marketing materials required by practitioners in the groups and sub-groups
  • Work with the Global Communications team and E2E Service Centers to develop and execute a communications media plan, ensure that the Groups have a complete and compelling BakerMcKenzie.com and digital media presence as well as internal communications
Bid Support & Credentials 
  • Work with Specialist Pitch & Pursuits Excellence and E2E Proposal Production colleagues to prepare industry group-specific bids and proposals and contribute to multi-group bids and proposals
  • Partner with and provide guidance to Specialist Pitch & Pursuits Excellence and E2E Proposal Production colleagues
  • Work with Specialist Pitch & Pursuits Excellence and E2E Proposal Production colleagues to develop and maintain suites of industry group bid support materials for each subsector
  • Encourage and/or lead proposal debriefs and client satisfaction reviews

 
Travel requirementsThis role requires travel 2-3 trips every Financial Year.

Experience Required

  • Bachelor’s degree desirable/Masters or qualifications focusing on Marketing, Communications, Sales or other related commercial subjects would be advantageous
  • Significant experience in a marketing and/or business development role, preferably in a professional services environment
  • Experience working with stakeholders and developing relationships 
  • Excellent oral and written communication skills in Spanish and English
  • Ability to effectively co-ordinate competing priorities
  • Strong judgment and ability to suggest well-reasoned independent recommendations and ideas
  • Advanced understanding of marketing and communications
  • Self-motivated and independent, able to work with a minimum of supervision
  • Comfortable working across multiple cultures and time zones in a matrix organization
  • Strong interpersonal skills, including pleasant nature and ability to collaborate with others
  • High degree of attention to detail