Description

This role can be based in any of the Baker McKenzie Offices or Centers.

The Director of Global Marketing and Stakeholder Engagement will promote the Firm’s global brand and to support its positioning as the world’s leading law firm; tasked with spearheading innovation in the way the Firm drives external profile and markets itself to clients on a global scale; manages reputation and engages fully with its employees through the full spectrum of relevant and impactful communication channels.

Responsibilities:

  • Lead Baker McKenzie's marketing and communication function working with team leaders to drive collaboration and alignment across the communications, content, brand and digital channel teams.
  • Work with the CMO, Regional BDMC, Industry and Practice Group (IG/PG) global leaders, Operational lead and Executive Committee (EC) representatives to develop a thematic marketing and communications strategy that enhances client demand and drives profile
  • Play a key role in the creation of the Firm’s Media Relations’ strategy, to support promotion of the brand with key stakeholders; Digital PR strategy to raise profile online; Media strategy to facilitate the Firm’s ‘share of voice’ on key topics in the press and Crisis communication strategies to protect and defend the Firm’s reputation, if needed
  • Provide guidance in the development of the Firm’s internal communications strategy, incorporating innovative use of technologies and engaging content to draw attention to key messaging, whilst opening two-way communication channels for employees at all levels to engage with leadership
  • Provide a strategic marcomms priority framework and ensure that local and regional marketing and communication plans are aggregated at a global level in consultation with PG & IG Leads and BDMC Business Partners; ensure that budgets are allocated based on firm priorities and global marketing and communication plans
  • Work with leaders on the development and implementation of client-focused value propositions to new bring services and products to market and better articulate our existing PG/IG capabilitiesProvide leadership and oversight for the implementation of large-scale, Firm-wide thought leadership, marketing and communication campaigns, sponsorships, client programmes, and digital and branding engagements, working closely with BDMC teams to drive client engagement and brand awareness
  • Oversee and support the ongoing development of a clear and innovative brand narrative and continuous enhancement of our brand's visual identity
  • Manage the Marketing and Communications resources to provide expert services to the Firm, across the globe whenever needed
  • Work closely with team leads and with our Technology function to progress the firm's digital roadmap and ensure it leverages and informs technical/systems developments in other parts of the firm
  • Work with the CMO and BDMC Operations Director to motivate and develop talent, and personally lead cross-functional projects
  • Build strategic partnerships with chosen organizations - from research firms and content agencies to think tanks, industry bodies, brand agencies, and digital partners
  • Work with BDMC Operations Director to manage, build and sustain vendor relationships at a strategic level, with our external digital and brand partners, looking at bringing in and adopting market-leading practices
  • Set and measure the outcome of marketing initiatives against objectives and budgets, identifying key performance measures of success and adapting strategy in line with outcomes
  • Oversee the management of the Directories, Awards, and Submissions team to ensure the Firm is accurately and fully represented in all relevant Directories; nominated for relevant Awards, and included in all relevant submissions

Skills and Experience:

  • Demonstrated experience in developing and managing brand programs and processes in a B2B environment
  • Graduate degree in Marketing, Communications, or related discipline, with significant experience leading large-scale projects, across marketing and communications
  • A marketing and communications expert, with significant experience operating at a senior level within a high-profile, dynamic and fast-moving organization, ideally in professional services
  • Extensive professional experience operating at a Head of/Associate Director level and managing large teams across geographies
  • A proven track record of defining and successfully implementing engaging and outstanding marketing and communication strategies and driving external reputation and company visibility across multiple channels
  • Understanding of digital marketing tools, social media, analytics, CRM, and content distribution systems
  • Demonstrated experience in developing and managing brand programs and processes in a B2B environment