Role purpose

To act as a central point of contact for the in planning and execution of communication and marketing activities for the Madrid office. To enhance and safeguard the Firm's brand and reputation via news and social media outreach and provide communications advice and support for Firm leadership. To implement global marketing campaigns and initiatives in Madrid. To support wider business development projects through related marketing deliverables.

Main responsibilities

  • Liaise with media requests on a reactive and proactive basis as required; create and develop dialogue about the Firm and our practice and industry groups with agreed key target media (global business, national business, legal and trade media across Spain)
  • Promote agreed key spokespeople in the Firm leadership to appropriate media and provide appropriate preparation and coaching as required
  • Support in the election of the best tactic for promotion of the Firm, decide on appropriate vehicle (e.g. news release, exclusives, individual demos/meet & greets, media briefing etc), spokespeople and key messages
  • Provide issues management support, including appropriate internal communications, as required locally, working closely with the Communications Expert Function on any crisis communications
  • Write announcements and press releases on new hires and notable pieces of work
  • Work with Communications colleagues, in particular with the EMEA Communications Lead, in the development and implementation of the Firm's Communication strategy in Madrid
  • Work closely with the Global Marketing team in the roll out of the firm's thought leadership campaigns in Madrid
  • Ongoing management of the Firm's LinkedIn Account.
  • Act as a central point of contact for the marketing needs of the Madrid office - from client materials to research and event planning - working closely with Specialist function teams and end-to-end services to ensure smooth execution and timely delivery
  • Work closely with practice groups in the development and evaluation of key business development initiatives and events ensuring efficient targeting, ROI analysis and ensure that all business opportunities are followed up on
  • Take an active role in the development of the practice group strategy to ensure BD, marketing and communications efforts are aligned

About the team:


The Firm's BDMC function works closely with our Partners and leadership teams to:

  • Increase our revenue, profitability and share across markets, industries and clients
  • Enable us to win, retain and grow business through powerful pitches, engaging thought leadership and strong relationship management
  • Lead market & client intelligence efforts to create new service line opportunities in industry and practice groups

You will report to: In-Market BDMC leader - Madrid

Your direct reports, if any: N/A

Key relationships:

  • In-Market BDMC team
  • Specialist Marketing Strategy & Content team, Channel and Digital team and Comms team
  • Colleagues across BDMC End-to-End functions in the Service Centers, such as Global Event Management, Creative Services, Proposal Production, Research and Communication

About the candidate:

Technical skills, qualifications and experience

  • Bachelor's degree desirable
  • Previous marketing and communications experience, ideally gained in the professional services sector
  • Excellent communication and presentation skills
  • Strong writing skills and attention to detail with the ability to produce clear and compelling marketing content for the Firm
  • Highly collaborative and a team player
  • Fluent written and spoken English
  • Proven organisation and project management skills
  • Ability to handle multiple projects and work to deadlines
  • Enthusiastic and self-motivated approach
  • Strong interpersonal skills, and an ability to deal effectively with journalists, Firm leadership, lawyers and marketing/PR colleagues
  • Experience of dealing with the media and basic tools of media relations (i.e., news releases, talking points, statement preparation, issues management, media coaching, media meet & greets etc)
  • Good understanding of social media platforms and tools, and familiar with other communications channels and technologies
  • Ability to work under pressure and to manage multiple tasks in a deadline driven role


Personal qualities:

These personal qualities represent the shared characteristics of high performers across Baker McKenzie, regardless of job level and location.

Know how

  • Keeps across key developments in all relevant areas and demonstrates the ability to develop substantive authority in relation to the Firm's specialist fields
  • Demonstrates the ability to identify the real issue, and to anticipate requirements and potential consequences; distils a range of possibilities by thinking in a considered, prudent manner
  • Able to move through a variety of tasks requiring different approaches, knowledge, and expertise, with agility of mind and capacity for analysis and synthesis


  • Driven by a strong personal sense of integrity and upholds exemplary quality standards
  • Prepares thoroughly, takes responsibility, uses initiative and is self-reliant to ensure work progresses to the fullest extent possible
  • Hardworking and diligent with a keen understanding of client demands
  • Demonstrates composure when dealing with difficult situations

Personal Impact

  • Creates a positive impression at all times; develops relationships through collaboration and reciprocity
  • Negotiates to achieve outcomes that are mutually satisfactory; shows good judgement on when to stand strong and when to compromise
  • Invests in, nurtures and builds a network of productive relationships


  • Respectful to others, regardless of their position, and earns the respect of others by being transparent
  • Has care and concern for others and a genuine interest in others as people
  • Treats delicate or confidential issues with grace and discretion


About Baker McKenzie

Baker McKenzie helps clients overcome the challenges of competing in the global economy. We solve complex legal problems across borders and practice areas. Our unique culture, developed over 65 years, enables our people to understand local markets and navigate multiple jurisdictions, working together as trusted colleagues and friends to instill confidence in our clients. This is an exciting time to join us as we invest in and further develop our Professional & Business Services organisation, providing rewarding and challenging career opportunities in all of our world-class business functions.

We are committed to promoting diversity and inclusion for all. Our unique international culture is reflected in the drawing together of a worldwide family of individuals from diverse cultures and backgrounds in all of our offices. We encourage the best people -regardless of race, religion or belief if any, gender, gender identity, disability, sexual orientation or age - to fulfil their professional aspirations with us.