The Marketing Business Development Executive – Advisory/Contentious Practice Groups will assist in delivering the in-market business development and marketing operations and plans for the Advisory/ Contentious Practice Groups in London (Dispute Resolution, IPTech, Tax, Employment & Compensation, Pensions, Competition Trade & Foreign Investment).

The role holder will be working side by side with the Advisory and Contentious Practice Group Managers to execute growth plans and promote key service lines, client opportunities, and cross-selling initiatives. Though the focus of the role is supporting the London team, many projects are international in nature and involve collaborating with other offices and Practice Groups to enhance cross-selling opportunities.  

This role is multi-faceted and the role holder will have both exposure to varied practice groups and the opportunity to gain great experience across the entire business development and marketing mix.


  • Support the execution of BDMC plans for the Advisory/Contentious Practice Groups by delivering high-quality BDMC (Business Development, Marketing and Communications) support and bringing in BDMC Specialists and End-to-End functions as required (these functions include central marketing, directories, awards, proposals, events, key client management, data analytics, and design teams).
  • Support the implementation of Advisory Group/Contentious Group priorities such as client targeting, thought leadership, effective response to requests for proposals, and assisting with a range of special projects across the practice group, under the guidance and direct supervision of the Advisory/Contentious Practice Group Managers. The role may also include support on special project / cross-practice initiatives as required and as directed by the Advisory/Contentious Practice Group Managers
  • Maintain and develop the Firm's profile within the Groups being supported, including a selection of sponsorship, trade body membership, and in-house campaign initiatives
  • Together with the Advisory and Contentious Practice Group Managers, supporting the Partners and other fee earners to identify and implement external profile-raising opportunities, including our thought-leadership program/campaigns, article writing, and speaking opportunities; always looking for opportunities internally and externally to promote work on products/propositions
  • Champion the use of social media from helping the fee earners focus on content generation, to upskilling the group to regularly post and share our content
  • To work with colleagues across BDMC, Client Development, and Industry Sectors to ensure lawyers are armed with information on the latest trends and related hot topics/talking points and use them to generate opportunities. There is a lot of information out there and we can play a big role in joining the dots
  • Ensure that content and materials (e.g. capability statements) suitable for BDMC purposes are captured, kept up-to-date, and shared; develop new materials for prioritized and additional services lines and opportunities as required

Skills and Experience:

  • Experience in a marketing and/or business development role, preferably in a professional services environment, desirable but not critical
  • Experience working with stakeholders and developing relationships
  • Strong judgment and a demonstrable track record for confidently suggesting well-reasoned independent strategic recommendations and ideas
  • Excellent oral and written communication skills
  • Ability effectively to co-ordinate competing priorities
  • Good and developed practical understanding of marketing and communications
  • Self-motivated and independent, able to work with a minimum of supervision
  • Comfortable using Microsoft Excel and Microsoft PowerPoint and an intermediate level
  • Comfortable working across multiple cultures and time zones in a matrix organization
  • Strong interpersonal skills, including pleasant nature and ability to collaborate with others
  • High degree of attention to detail