Description
The Senior Executive, Business Development and Marketing will implement BD and marketing initiatives for various firm practices. The role-holder will serve as the primary point of contact for the relevant practice groups in Singapore. There will also be opportunities to join a regional team to collaborate with BDMC colleagues in other offices, particularly those in Malaysia, Indonesia, Vietnam, Hong Kong, China, and Japan.
New initiatives are being implemented globally across the firm, including in the areas of BDMC. This individual will have the unique opportunity to be part of the transition process and work closely with the central BDMC functions (e.g. Global Client Pursuits, Directories, Awards and Submissions, and Global Service Centres) to serve the needs of the firm. Together with team members, the individual will be part of a collaborative effort to effect change, create new ways of working and shape behaviours across the office.
Responsibilities:
Business Development and Marketing:
- Prepare and coordinate high-quality pitches and capability statements - working with the lead partner and coordinating input from other contributors, including the Global Client Pursuits
- Coordinate and put together directory submissions for legal rankings, legal award submissions, and work with the central Directories team
- Assist with tracking and reporting of BD activities and developments
- Assist in the coordination of events such as internal trainings, internal meetings, client conferences, client visits and sponsored events for the practice groups as required. Track ROI from investment
- Undertake research and provide business, industry, client and competitor intelligence and analysis regularly
- Prepare marketing collateral as requested, such as legal updates, client alerts, newsletters, and other promotional materials as required
- Support the development and implementation of specific business development and client plans
- Support individual partners on marketing and business development strategies as requested, to assist with client relationship management, practice plans, client acquisition and profile raising
- Work with the lawyers and the central Deals Repository team to ensure deals information are collected and submitted to the deals database
- Any other ad hoc requirements for the BDMC function
BD promotion:
- Build a personal profile, visibility, credibility and influence with partners and identify opportunities to promote the BD function, its expertise and capabilities
- Build cooperative working relationships with BDMC colleagues across the region and contribute to team initiatives, and maximize the BD function’s effectiveness
- Foster and maintain good working relationships with all key internal stakeholders
BD infrastructure:
- Database management – creating, maintaining and working with practice group teams to update membership lists, client contacts, mailing lists, deals database and so forth
- Report to relevant partners and team members on the progress of relevant BD initiatives
- Organize and coordinate appropriate meetings and conference calls as required, with full responsibility for arranging supporting materials and following up on BD actions
- Deal with financial issues for the practice group relating to BDMC, i.e. payment of accounts as required
Skills and Experience:
- An appropriate tertiary qualification (likely to be in marketing, business or management)
- Experience in a legal or related professional services environment is preferred
- Excellent English language skills (verbal and written) and the confidence to communicate well in a multi-cultural, multi-level environment
- Excellent time management and organization skills
- Experience in dealing with highly intelligent and demanding internal clients at a senior level
- Experience in working autonomously
- Strong follow-up skills and the ability to see tasks through to completion
- Strong word processing and spreadsheet skills
- Able to work independently and in a team
- Well-developed intercultural liaison skills