Description
The Content Coordinator, Pitch Enablement - Global Client Pursuits (GCP) will hold an important role within the Global Client Pursuits (GCP) team, with responsibility for the timeliness, accuracy and relevance of pitch content and is expected to proactively identify, create, enhance, and update content for inclusion in pitches and keep it accessible and organised on the Firm's pitch automation technology platform.
The role-holder is principally responsible for these key areas of the pitch process, such as 1) content creation and management, 2) stakeholder engagement, 3) management of the content repository, and 4) reporting and analysis.
Responsibilities:
Content management:
- Updating and formatting pitch content, as required
- Providing quality control checks on content
- Engaging across the GCP team and beyond to support enhancing and revising content and following through to ensure this gets done
- Promoting newly written content to relevant teams to leverage usage
- Regularly review content for relevance and timeliness and assist in regular comprehensive content audits
- Adhere to the Firm’s brand guidelines and ensure all content accurately represents the correct tone of voice and language
- Proactively share internal and external best practice in the creation and development of content
Stakeholder engagement:
- Collaborate with key stakeholders across the GCP team and wider marketing and business development community - mainly GCP and in-market BD teams, practice and industry teams
- Develop and manage relationships with key content "owners" and Subject Matter Experts across the Firm to co-develop, update, source and maintain key content
Management of the content repository:
- Uploading pitch content to the Firm’s pitch automation and content management platform and other relevant central repositories with the correct search tags and naming convention.
- Overseeing pitch automation and content management platform content workflow, lifecycle, maintenance, and content retention.
- Customizing pitch templates as necessary
- Reviewing and standardizing content before uploading to the Firm's management systems
Reporting and analysis:
- Generating and sharing pitch content reports and analysis of content-related metrics, and sharing with content masters/ key stakeholders
- Monitoring usage and content-related feedback from the business and clients, and sharing with content masters/key stakeholders and GCP LT to address key issues
- Content Coordinators may also be assigned ad-hoc content or pitch enablement-related projects, as required
Skills and Experience:
- A bachelor’s degree in business, marketing, writing, communications, or a related degree
- Experience in writing proposals/ similar content, business development, sales, communications, or marketing
- Excellent organizational and project management skills, with a track record in project initiation, planning, execution, tracking and control, follow-up
- Detail-oriented, methodical and highly organized, with strong time management skills
- Strong communication, writing and interpersonal skills, able to work effectively with colleagues
- Strong technical skills, ideally including advanced expertise in MS Office, SharePoint, and content management
- A strong understanding of professional services marketing and business development practices, and tools is an advantage